What is Meesho? What are the advantages of Meesho?

Meesho was founded in 2016. As a social e-commerce platform in India, its Series C financing was led by Shunwei Capital under Lei Jun, followed by Sequoia Capital and others. In June 2019, it received Facebook's first financial investment in India. As of August 2019, the platform currently has 10 million registered distributors, 500,000 monthly active distributors, and an average daily order volume of 150,000.

As an Indian social e-commerce company, Meesho targets the incremental e-commerce market, caters to the current retail situation in India, pays more attention to localized operations, and further empowers online distributors to display and promote products on the Facebook ecosystem (What's App, Facebook, Twitter and Instagram).

Meesho model and advantages

The platform does not charge any fees in advance: 0 cost to enter, no deposit, no service fee, no sales commission, no promotion fee, sellers only need to supply goods to the meesho platform, no need to pay Indian tariffs, Indian consumption tax and any logistics fees including domestic, international and Indian segments. The meesho model has greatly reduced the threshold for Chinese sellers to enter the Indian market.

In addition, sellers have independent stores on the front end of the APP, distributors can leave reviews on products and stores, and sellers can accumulate store credit.

Meesho's target sellers

Sellers, manufacturers, and brand owners with high cost-effectiveness and stable supply are all targets of the platform's investment. The platform focuses on men's and women's clothing, fashion accessories, children's peripherals, home furnishings, and electronics.

Meesho will assess the qualifications of sellers based on the frequency of product updates, out-of-stock rate, delivery time, and product quality, and manage sellers in different levels.

The above is an analysis of what Meesho is and the model and advantages of the Meesho platform. If you want to know more about Meesho, please continue to follow us!