SEC Announces Appointment of Cristina Martin Firvida as Investor Advocate

The Securities and Exchange Commission today announced the appointment of Cristina Martin Firvida as Director of the Office of the Investor Advocate, effective Jan. 17, 2023. Ms. Martin Firvida was most recently the Vice President of Financial Security and Livable Communities for Government Affairs at AARP. As the Investor Advocate, Ms. Martin Firvida will lead an office that assists retail investors in interactions with the Commission and with self-regulatory organizations (SROs), analyzing the impact on investors of proposed rules and regulations, identifying problems that investors have with financial service providers and investment products, and proposing legislative or regulatory changes to promote the interests of investors. “Cristina Martin Firvida brings deep experience to the role of Investor Advocate, and I am pleased she is joining the SEC,” said SEC Chair Gary Gensler.