How can Wenzhou's cross-border e-commerce develop better and faster?

In recent years, more and more Chinese companies have become famous overseas through cross-border e-commerce. At the same time, they are also facing the current situation of changing policies of cross-border e-commerce platforms. In the face of these changes, how should sellers adapt to the trend and break through their own limitations? Yesterday, the 2018 Wenzhou Fourth Cross-border E-commerce Summit and Cross-border E-commerce Seller Conference was held. The heads of many well-known cross-border e-commerce platforms such as Amazon, Shopee, Alibaba, etc. answered questions and doubts for Wenzhou cross-border e-commerce sellers.

As China's manufacturing industry develops from cheap OEM to global branding, product quality and seller services are also constantly upgrading. How can we ensure buyer experience and product quality services to help sellers strengthen their brand position? In response, Alibaba has put forward the slogan of "excellent merchants, excellent products, and excellent services" specifically for Chinese suppliers to meet the needs of new overseas buyers. Liu Junhua, chief enabling officer of Alibaba Global Zhejiang Region, said in his speech that Alibaba International Station has more than 100,000 suppliers.

As the largest mobile e-commerce platform in Southeast Asia, how does Shopee win the fast-growing Southeast Asian market through differentiation? Albert, the investment manager of Shopee in East China, said that the Southeast Asian market is in a period of demographic dividend. Currently, the population of Southeast Asia is about 700 million, half of whom are Internet users. This is also the main reason for the rapid development of cross-border e-commerce such as Shopee. At the same time, the Southeast Asian market is currently catching up with the rapid growth of mobile shopping. It is expected that by 2025, the e-commerce market in Southeast Asia will reach a volume of 80 billion yuan.

As the global cross-border online shopping consumers' demand for high-quality goods grows rapidly, cross-border e-commerce is ushering in a new journey. The opportunities and challenges brought by the Middle East and Indian markets are also new issues that we must pay attention to. Xu Longfei, head of the business development and product planning department of Club Factory, said that India is an emerging market for global e-commerce. In 2017, it had 290 million Internet users, second only to China. In the future, the proportion of e-commerce population in India will usher in an explosive growth.

Wenzhou is a major manufacturing and foreign trade city. It was learned from the summit that in August, the total import and export volume of Wenzhou reached 32.666 billion yuan, the export volume reached 26.792 billion yuan, and the import volume was 5.875 billion yuan.