eBay title optimization tips! Teach you to be an optimization master!

eBay is a cross-border e-commerce platform second only to Amazon, and its main market is in Europe and the United States. Today we are going to learn about eBay’s title optimization techniques!

1. Analysis

Analyze the current status of the listing you want to optimize and the current status of the store, such as: the store's DSR, the daily sales of the current listing, the number of visitors, and the conversion rate.

2. Word selection

When choosing words, we should pay attention to the fact that different listings have different word selection strategies:

Listings with low traffic and low sales: Choose keywords with fewer online listings to avoid competition with peers, which will help improve exposure and conversions.

Listings with basic traffic and sales: Choose words that do not have the highest search volume but have high conversion rates, which can help increase exposure and boost sales.

High-selling listings: Find related words with the highest search volume to maximize exposure and sales.

The next step is to collect keywords in the vertical field you focus on and build a vocabulary. When building a vocabulary, we need to distinguish between main keywords and long-tail keywords. When we build a rich keyword vocabulary, we can be fully prepared for the subsequent word combination.

Here are some common places to collect vocabulary:

2.1. Google Adwords

The search needs are similar, so we can look for related words here in adwords. After finding the related words, we can download them. There are many tutorials about Adwords on the Internet, and you can learn about them yourself.

2.2. Digital Chief’s search keywords

The keywords collected by Digital Chief are real sample data obtained after real users searched on eBay and entered the listing. It can understand which keywords users really entered the specific listing page through. The others in the pie chart represent more long-tail keywords, which can be viewed in the detailed list that is pulled down.

Click to view details, and you can also learn about the listing page and search trends of a specific keyword, and even know the keywords that the user searched last time.

You can download this data through the download button in the upper right corner of the report, view it in Excel, and get long-tail or related keywords from it to expand your keyword library (PS: people’s previous searches can provide more ideas for long-tail keywords)

There are other third-party tools that also provide keyword source services, which I will not introduce here. After downloading the data, you can manually classify it and enter it into the vocabulary.

3. Word formation

Before we talk about word formation, let’s first understand some characteristics of titles on eBay: As we all know, eBay titles can contain up to 80 characters, characters are displayed from left to right, and the number of characters in titles displayed in different devices and browsing modes is also different.

When displaying search results on the PC:

If displayed in List mode, all titles can be displayed.

In Gallery mode, only 35 characters can be displayed, and shipping costs and seller performance cannot be seen.

Among the three browsing modes on mobile phones, one does not display the title, and the other two will fully display the title.

Based on the above analysis, the most extreme case is that the title is not displayed, and only the product image is displayed, followed by the 35-character title, and then all the characters are displayed.

This is the end of the knowledge about eBay keyword optimization in this issue. If you want to get more information about eBay keyword optimization, please pay attention and we will continue to answer your questions~