Manual Targeting--Amazon manual advertising

Manual Targeting is Amazon’s manual advertising. In manual advertising settings, you need to add advertising keywords, and the ads are displayed through customer search keywords.

Manual Targeting ad matching method:

1. Broad Match

Broad matching can bring maximum exposure to products. If the customer's search terms contain all the advertising keywords or their synonyms, they will be matched and the ads will be activated. It can match spelling errors, singular and plural, similar keywords, and no order is important.

2. Phrase Match

You can add some words before and after the keywords you set, including identification of singular and plural, ing, prepositions, etc. However, the keywords in the search terms must be in the same order as the keywords entered into the ad group.

3. Exact Match

The customer search term must be exactly the same as the ad keyword, or very close to the ad keyword, in order for the ad to be displayed. This type can only recognize simple forms such as singular and plural, ing, etc.

Now that we have finished talking about manual advertising, many students must be asking, what is the difference between manual advertising and automatic advertising on Amazon? Let's take a look~

The difference between Amazon manual advertising and Amazon automatic advertising:

1. Amazon manual ads have keywords set in the delivery, so the exposure and traffic sources will be imported directly from these keywords first. When a user searches with the keywords you set, your listing will be displayed on the search results page. Of course, the display of manual ads also needs to take into account your choice of keyword matching method. There will be differences in the matching and display of broad matching, phrase matching and exact matching.

2. Amazon automatic advertising ads are preferentially displayed in the middle of the details page of the relevant listing. The source of its traffic is often imported from other related listing pages. This is why we see a lot of ASIN code data in the automatic advertising report. Automatic advertising is displayed on the details page of related products to provide consumers with alternative options. When consumers use keywords to search, they see a product that they initially like in the search results and click on the listing. At this time, the search results page is pushed to the listing details page. Then, consumers will view the pages multiple times in the closed loop of traffic built by Amazon. Therefore, sometimes the traffic of automatic advertising is greater than that of manual advertising.

This is the end of the introduction to Manual Targeting in this issue. If you want to get more information about Manual Targeting, please continue to pay attention~