What is eBay seller best match?

When new eBay sellers first start their business, they often take detours due to lack of experience. This article will explore some basic knowledge and business strategies of eBay to help you maximize your sales.

First of all, novice sellers should understand what is the best match?

Best match is eBay's default way of sorting search results, presenting buyers with the products they want to buy.

To some extent, as long as the seller's product title and description match the buyer's search, it can appear in the search results.

However, due to the large number of products sold on the platform, eBay uses certain algorithms to rank the best products first - the best match, so that buyers can see them first.

While there is no way to know eBay's best match algorithm, optimizing some factors can give you a better chance.

"Whether a listing receives a best match depends on many factors, such as the seller's sales record, risk assessment, item pricing (including postage and packaging), and keywords used by buyers when searching," eBay said.

New sellers should be wary of messages claiming to know the exact best match algorithm.

The following factors have an important impact on obtaining the best match:

1. Recent successful product sales records

eBay likes listings with sales records and good customer reviews. This means that the product can meet the needs of buyers and also indicates a greater sales potential. Therefore, sales will affect whether you can get more exposure in customer searches.

2. Free shipping and quality service

eBay says buyers like retailers that offer free shipping and packaging, as well as fast payment options, so these two aspects are weighted somewhat in the best match algorithm.

Of course, it should be noted that if you provide free shipping to buyers, the postage costs should be calculated into the product price to avoid losses.

4. Seller’s bad transaction rate

If you are a highly rated seller (TRS), you should be doing well. eBay takes a seller's bad transaction rate very seriously. Therefore, you should try to avoid getting bad transaction records.

5. Listing quality

The importance of keywords in your listing title is self-evident, but there are other factors that also affect the quality of your listing.

For example, listings with more product images are popular with consumers. You can work harder in this area.

In addition, does the product description in the listing contain keywords? Some sellers directly enter keywords repeatedly in the product description to gain attention. The effect is unclear, but it is worth a try.

6. Product details

The Item Specifics section is used to present some basic properties of the product.

eBay “crawls” listings based on the information in the Item Specifics box, which has a decisive impact on whether your product can get the best match, but many sellers ignore it.

While it can be annoying that eBay’s systems and algorithms are always changing, there are ways for sellers to use these changes to their advantage.

7. Mixing fixed-price items and auction items

Best match uses different criteria to define the relevance of fixed-price products and auction products. Auction products can still get more exposure before they end.

That’s why some competitively priced fixed-price sellers add some of their items to auction to get more exposure.

8. It may be slow at first

When you first start your eBay business, it will take some time to build your profile and gain exposure. This process can be very slow, but don't be discouraged. It is crucial to start selling as soon as possible and build your reputation. Don't forget to try auctioning items.

Small strategy:

When new sellers first start their business, they can build up their own user feedback by selling small products at a lower price.

Additionally, you may need some technical knowledge and be able to provide products (such as clothing) with accurate sizes, after all, problems can occur with any product.