SNS Marketing——Social Network Services

SNS, the full name of which is Social Networking Services, refers specifically to Internet application services that are designed to help people build social networks. Another common explanation of SNS is: the full name is Social Network Site, which means "social networking site" or "social network". SNS marketing refers to the use of these social networks to establish product and brand groups, hold events, and use the sharing characteristics of SNS to carry out viral marketing and other marketing activities.

SNS, commonly known as social network service, is a new network application. It refers to the social network structure established between people through certain relationships such as friends, ideals, transactions, interests, hobbies, etc. It is a social network relationship system network form developed based on the theory of six degrees of reality. Representative ones include Weibo, Renren, Kaixin, etc. They have a large number of user groups and have a profound impact on many people, especially young groups. Due to their high popularity, they contain huge business opportunities, which has led more companies to create greater value through SNS marketing.

Characteristics of SNS marketing:

(1) Wide user resources and fast dissemination speed.

SNS users are spread all over the country and in all walks of life. Due to the special interpersonal and Internet communication methods of SNS network, it has the characteristics of fast transmission speed and high explosiveness. It can gather high popularity and attention value in a short time and spread on a large scale.

(2) High dependence and strong experience.

Since SNS websites have accumulated more resources, SNS users can find what they want more easily on the website, thus having higher user stickiness. At the same time, because of its high interactivity and participation, it can fully play the role of spreading from one point to another. For example, when a friend posts a certain type of message in a circle, people in the circle will receive the dynamic information at the first time and spread it out in a divergent manner to achieve the publicity effect, which is the root of corporate marketing.

(3) Strong interactive dialogue.

On SNS websites, people can discuss and share their favorite current hot topics, and can also attract spontaneous attention and active dissemination from the audience through voting and asking questions, thus achieving the brand communication goal well. At the same time, two-way communication on SNS allows a dialogue between enterprises and users, allowing target customers to recognize and deeply understand the brand, increase brand awareness and loyalty, and strengthen the interaction and feedback between enterprises and users, and between users.

(4) The information is authentic, influential, and effective.

SNS emphasizes real-name registration, user information is authentic and valid, and as an effective platform for the dissemination of opinions by the majority of netizens, it has gathered a lot of popularity. For enterprises, these identifiers can help them find their target user groups and discover their basic characteristics, which facilitates targeted precision marketing. At the same time, real interpersonal relationships enable members in the group to trust each other. Members not only share digital information, but also exchange their own experiences. With these social relationships, this is not only a place for users to communicate with each other, but also a place for enterprises to communicate with users, which builds a bridge for communication between enterprises and users.

This is the end of the knowledge about SNS marketing in this issue. If you want to get more information about SNS marketing, please pay attention and we will continue to answer you~