Facebook Marketing Promotion - Beginner's Strategy

E-commerce business is mainly divided into two models:

One is to use platforms such as Amazon, AliExpress, eBay, etc.

The second is to build and operate your own independent website.

No matter what business model you choose, you need enough traffic support, and the traffic problem is also a headache for sellers. So today we will look at Facebook's marketing strategy and see how Facebook can do a good job of marketing promotion~

1. Understand the basic principles

Facebook Ads uses machine learning to optimize ads as the amount of data increases to achieve your set goals. In this process, Facebook cares about: helping advertisers reach their ideal audience and complete target conversions. Providing Facebook users with a good and relevant product experience.

The information we can get:

Machine learning requires data accumulation, and delivery requires patience. Don’t follow a product that has already been pushed to pieces; do a good job in customer service.

2. Familiar with basic operations

There are already many tutorials on the market for these basic concepts and operations, such as account structure, custom audiences, interest selection, material specifications, pixel concepts, etc. It is recommended that novices follow the tutorials while practicing, so that it will not be so boring and will leave a deeper impression.

3. Focus on key parameters

Facebook Ads has many parameter indicators. We generally need to focus on CTR, CPM, CPC (Link), Frequency, Cost Per Add to Cart, Cost Per Checkout, Cost Per Purchase. During the delivery process, it is necessary to adjust and optimize the ads in time according to the changes in these values.

4. Optimize page experience

On the one hand, more and more players are entering the Facebook Ads + Shopify + Dropshipping market. Each store uses the same default template and has a large number of duplicate products. On the other hand, a large number of Facebook users have experienced situations such as not receiving goods, goods not matching the pictures, and no way to complain. More and more users will speculate when seeing ads whether this is another fraudulent website shipping from China.

This is the end of the introduction to Facebook marketing in this issue. If you want to get more information about Facebook marketing, please pay attention and we will continue to answer you~