What are the components of eBay's ranking algorithm? How to improve it?

Ranking factors are mainly divided into three parts: basic part, account part and listing part.

The basic part is

1. Title fit

2.Specification fit

3. Describe the degree of fit

4. Price Impact

5. Listing time and end time

6. New Listing

7. Shipping location

8. Classification consistency

The account section is

1.Account Performance

2.DSR

3.BBE

4. Positive review rate

5. Situation of associated accounts

The Listing part is

1.Impression

2.Sold

3.Click

4.Watched

How to improve eBay ranking?

The first step to improve eBay ranking: product title

Your product title must be relevant to the product you are selling and accurately describe it. Remember, your title is for buyers to see, not for search engines to crawl!

Good title: Men's Nike Running shoes

Bad title: Mint condition Nike shoes

The better your product title, the greater the chance that a potential customer will click on your listing and buy your product. When this happens repeatedly, your customer conversion rate increases, and as a bonus, eBay will rank your listing higher in search results.

Step 2 to improve eBay ranking: product details

The specific information you fill in when listing a product will also become a filter. If you do not fill in the detailed information of the product, when shoppers use "specific details" to search for products, the listing will not appear.

Step 3 to improve eBay ranking: Category

After multiple stages of research, eBay has better matched the "right buyer" and "right seller" from the main category and sub-category. The key is not to classify products into irrelevant categories. For example, if the product for sale is an ancient Chinese sculpture, choose "Antiques" as the main category and "Asian Antiques" as the sub-category. In addition, there is no need to select other categories, such as "Art" and "Collectibles", or "Decorative Arts" sub-category, keep it simple and precise.

Step 4 to improve eBay ranking: Product description

It is very important to write a precise, detailed, and correctly formatted product description. The benefits are:

1. When you use relevant keywords in your description, the search results will rank higher;

2. Increase conversion rate – meaning more visitors will convert into customers when sellers provide useful information to shoppers

3. The longer shoppers stay on the page, the better it helps improve search results rankings

Step 5 to improve eBay ranking: Customer reviews

eBay's search engine ranks listings based on both positive and negative reviews. Positive reviews directly affect seller ratings and sales, and indirectly affect the listing's position in search results. Sellers can also take many steps to improve their eBay reviews, such as: accurately describing products in terms of condition, quality, and brand; communicating with customers quickly and effectively; delivering products within the promised time frame (such as same-day delivery); offering free shipping if possible, or using eBay's delivery service, which automatically earns a 5-star rating.

The above is the content about improving eBay rankings. If you want to know more about improving eBay rankings, please continue to pay attention!