What products are the most profitable on Lazada in 2020?

In 2012, Lazada was established in Southeast Asia with its Chinese name "Lazada" and its headquarters in Singapore.

In 2016, Alibaba began to invest in Lazada, and in 2017 it increased its investment and took full control of the company. It also upgraded and empowered Lazada in various aspects including platform, products and logistics.

Lazada now has branches in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

The platform has 600 million users, including more than 3,000 brand suppliers, 155,000 sellers, and more than 300 million SKUs.

Except for Vietnam, the other five countries are now open to Chinese e-commerce.

Generally, new sellers will first enter the Malaysian site. Based on their performance, Lazada will consider inviting them to open other sites.

The good news is that starting from April this year, Chinese sellers no longer need to be invited to join the Lazada platform. Instead, they can submit an application through the self-service system, and after the review is completed, they can become Lazada merchants.

On the Lazada platform, women's clothing, accessories (such as sunglasses, necklaces, watches, earrings, etc.), beauty products, mother and baby products, shoes, luggage, 3C accessories and home products are all hot-selling products.

But specifically, there will be some differences depending on the customs and shopping habits of each country.

Indonesians are particularly fond of novel, unique and brightly colored clothing accessories such as necklaces, earrings, bracelets and pins.

Among them, the most popular items are necklaces and glasses.

In addition to their unique shapes, golden and sparkling items are an eternal favorite of the Indonesian people.
In addition, the import volume of smartphones in Indonesia has surged in recent years, so those with resources can consider it.

Vietnamese people generally spend 27%-29% of their income on fresh food and fast-moving consumer goods, and spend $200 per person per year on products and services.

About 25%-35% of Vietnamese consumers like to try multiple brands of products instead of limiting themselves to a certain brand, a familiar brand, or a well-known brand.

Thailand is a country with relatively high sales of fashion clothing and accessories, especially bags, which are quite popular in Thailand.

Thai consumers are very fond of purchasing fashion products on social media channels such as Facebook and Instagram.

Because they feel that fashion brands on social media are more trendy, have more personalized and attractive designs than fashion products on general e-commerce websites.

It is predicted that furniture products will have the fastest growth in Thailand.

In addition, Thai people prefer golden and highly saturated rainbow colors for packaging.

The most explosive growth in the Malaysian e-commerce market is in maternal and child products. In 2018, the top five best-selling products on Lazada, Malaysia's largest e-commerce platform, were: diapers, mobile power banks, juicers, food containers, USB flash drives, headphones, and mobile phone and car accessories.

Among them, the diapers sold by Lazada account for 4%-5% of the total diaper sales in Malaysia.

As the number of online shoppers in Singapore grows, more Singaporeans are turning to the internet to buy household items and daily necessities, including groceries.

In terms of age, the main online consumer group in the Philippines is mainly between 26 and 35 years old, mostly young people, among which women account for 56% and men account for 44%.

Influenced by the local environment in the Philippines, Filipino women prefer sunscreen, whitening, weight loss and height increase products. The temperature in the Philippines is high and people sweat easily, so perfumes that cover up body odor are also popular.

Key points: Lazada research shows that consumers prefer multiple product pictures, and vivid, 360-degree high-definition pictures that show the products are crucial to closing transactions.

During the 2018 Double 11 and Double 12 shopping festivals, Lazada set peak records, with user visits reaching 1.3 billion. Among them, sales in six countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam exceeded 30 times the daily average.

According to relevant sources' predictions, the total order volume this year will be four times that of last year.

However, whether or not you can get an order depends on many factors, including product selection, number of SKUs, pricing, logistics, etc. You can only know this through your own operational experience.

A joint research report by Google and Temasek shows:

Lazada also stated:

In short, it is important to choose a good platform. I believe that Lazada, backed by Alibaba, will usher in explosive growth.

Appendix: 2. Lazada entry conditions

The first conditions you need to meet if you want to open a store on Lazada are;