Learn more! What are the top ten social e-commerce platforms?

2018 is known as the first year of social e-commerce. Pinduoduo, Yunji, and Beidian are all very popular. Social e-commerce has begun to enter the public's field of vision. So what are the social e-commerce platforms? The editor lists the top ten social e-commerce platforms in 2018. Let's take a look.

1. Taobao

Taobao was founded by Alibaba Group in 2003. It is the largest comprehensive e-commerce platform in my country and one of the largest e-commerce trading platforms in the world. After 15 years of development, the market size has continued to expand, with 600 million registered users. The model has also changed from a single C2C to a social + e-commerce model including C2C, group buying, distribution, auctions, etc., making it the leader among my country's e-commerce platforms.

2. JD.com

JD.com started out with genuine electronic digital products. In its development, it adheres to the concept of "people first, then enterprise, people-oriented". It also operates its own products, and controls the quality in its own hands. It has a good reputation and brand effect. In recent years, it has begun to build a social e-commerce matrix, which may grab more traffic and compete with many competitors. It is one of the most popular and influential e-commerce websites in China's e-commerce field.

3. NetEase Yanxuan

NetEase Yanxuan, an original lifestyle e-commerce brand backed by NetEase, takes "a good life is not that expensive" as its business philosophy. Through the ODM model, it directly connects with big-name manufacturers, eliminates brand premiums and intermediaries, and selects cost-effective products for Chinese people. Its NetEase Promoter section is even more popular among consumers.

4. Pinduoduo

Pinduoduo is a third-party social e-commerce platform focusing on C2B group buying. As a pioneer of new e-commerce, it currently has nine categories: overseas shopping, clothing and luggage, digital appliances, food and beverages, home life, beauty and skin care, home textiles and furniture, maternal and child toys, and fresh fruits. Through the model of buying high-quality goods at a lower price, users can enjoy a shared shopping experience. After just three years of development, it has become a listed company.

5. Suning.com

Suning.com is a B2C e-commerce website under Suning Appliance. With the expansion of its business in recent years, it now sells a wide range of products, including daily necessities, in addition to electrical appliances. Since 2011, Suning has started a strategy of developing both online and offline to continuously increase its online market share. At the same time, Suning still has a place among many e-commerce platforms with its strong logistics, physical store experience and after-sales service support.

6. Vipshop

Vipshop is positioned as "a website specializing in special sales". It launches new products every day, with deep discounts as low as 10% and fun limited-time sales, providing consumers with a one-stop high-quality shopping experience. Vipshop cooperates with well-known domestic and foreign brand agents and manufacturers to provide Chinese consumers with low-priced, high-quality, popular brand authentic products. 100 brands are authorized for special sales every day, and the product categories include fashion, accessories, shoes, beauty cosmetics, luggage, home textiles, leather goods, perfume, mother and baby, etc.

7. Head purchase

As a comprehensive e-commerce platform that has come from behind, Touchougou advocates the business philosophy of "making shopping more valuable". Its categories include digital electronics, home life, shoes, bags and clothing, beauty care, outdoor travel, etc. In particular, the new model of "low-price shopping to win the first prize" is very popular among consumers. The advantages of this platform include direct purchase from manufacturers, considerate pre-sales and after-sales services, and genuine product guarantee, etc., which have a good reputation among consumers.

8. Jumei.com

Jumei Youpin started out by selling cosmetics in group purchases, and won the favor of many women at the beginning of its development. After 8 years of development, it has transformed from a single e-commerce platform to a diversified one. The mall covers multiple categories such as clothing, food, light luxury, mother and baby, and has opened up the industry chain of "online e-commerce + offline hardware + big data". Jumei Youpin insists on user experience as the highest demand, and promises "100% authentic", "100% real shot" and "30-day unsealed unconditional return" policies, which makes it popular among users.

9. Micro Selection

Weixuan is an e-commerce service platform under the joint venture company established by JD.com and Meili United Group. It is based on WeChat and specializes in the new WeChat social e-commerce ecosystem. The platform products not only cover clothing, shoes, bags, accessories, beauty, maternal and child care, food, department stores and home furnishings, but also recruit merchants from all walks of life, online and offline, and is committed to creating a new market space for merchants and providing consumers with richer products, services and innovative shopping experiences.

10. Yunji Micro Store

Since its establishment in May 2015, Yunji Weidian has pioneered a new S2b2c mobile social retail model, adhered to the concept of shared development, made full use of "Internet +", and become a leader in social retail e-commerce platforms by building a new retail closed-loop ecosystem that benefits consumers, store owners and brand owners.

Social e-commerce is based on social relationship communication and has the advantage of acquaintance social interaction, which can enhance consumers' trust and thus form experiential consumption and communication. The current trend of consumption upgrading has made consumers pay more attention to product quality, and the experiential consumption and communication model of social e-commerce has further strengthened the importance of platform reputation. Therefore, social e-commerce platforms will pay more attention to product quality assurance and strengthen quality control.