eBay auction site analysis! How to choose products for eBay auction?

eBay site selection suggestions:

For the seven sites currently open by eBay, the effects of auctions in the same category are different on each site. Apart from the small influence of policies, the most important thing is actually the different customer groups corresponding to each site!

We can understand the sites as "United States, United Kingdom, Germany, Australia, and 3 small languages"; if we make suggestions based on the auction results of the same category, it must be United States>Germany>Australia>United Kingdom>3 small language sites; why?

1. The American site eBay has the longest auction history and the highest customer recognition. Many customers are accustomed to bidding on things on the American site. The auction traffic is very large. Sellers can make certain profits by bidding on products, and buyers can bid on a variety of products. Therefore, the seller's transaction price has a relatively good effect in attracting traffic, and the buyer's experience of product richness is also good!

2. The German site is second only to the American site due to the cultural and linguistic characteristics of Germany. Customers’ pursuit of product details will lead some customers to choose the auction format, because after many days of auctions, they have a very good understanding of the product details and agree on the price. Of course, the disadvantage is that after receiving the product, the customer’s requirements for this product are far greater than the expectations of the other sites. This must be paid attention to!

3. Australia's auctions actually come largely from the demand for Chinese products. Due to issues such as domestic logistics time and cost, the final results of auctions for products from some Chinese sellers are very good!

4. The effect of British auctions is mainly influenced by British gentleman culture. Therefore, many buyers will not invest too much time in a product that requires waiting for many days and the market is paying attention to the bidding. Gentlemanly courtesy greatly reduces the effect of the auction!

5. The three small language sites, which are newly opened by eBay, urgently need a fast and effective transaction method such as fixed price, no matter from the perspective of eBay policy benefits or buyer demand!

How to choose products for eBay auction?

eBay was originally an auction website and it still maintains this approach today. This is one of the features that sets eBay apart from other platforms.

So how do you choose products for eBay auctions?

(1) Non-standard products: When a product has different expectations in the eyes of different buyers, the auction effect of such products is greater than that of products with unanimous recognition. This can be understood as the principle of "beauty is in the eyes of the beholder, and beauty is different for different people";

(2) For some one-time purchases or production products, inventory restrictions often make it unsuitable to set a fixed price. In this case, auctions are the best way for them to find the right person for each other.

(3) Hot-selling items: When some hot-selling items are presented for auction, as long as the price is very attractive, there will usually be a large number of bidders, but the final transaction price must be a certain percentage lower than the fixed price;

(4) Clearing out inventory with high-priced products. This type of product has a slow order volume in the original fixed-price format. We choose to use auctions combined with certain attractive prices. Often, one auction results in one order, which is conducive to clearing out inventory!

(5) Testing new customized products. For some new products that need to be customized, it is difficult to control the production of large quantities because it is impossible to understand the customer's psychological price and preferences. Auctions can often be used to test the market. The fast BID of the number of people who have just put the product on the auction shelf can represent the market preference, and the final transaction price can represent the customer's expected price.

This is the end of the knowledge about eBay auctions in this issue. If you want to get more information about eBay auctions, please pay attention and we will continue to answer your questions~