RetailMeNot - "Online Marketing" About Coupons

What is RetailMeNot?

RetailMeNot is a corporate service company that mainly uses coupons for online marketing services to keep merchants and active customers in close contact. It is different from domestic group buying websites and covers a wider range of categories, including coupons from various retailers such as Macy's, Starbucks, Amazon, Victoria's Secret, etc.

RetailMeNot Features:

The biggest feature of RetailMeNot is that it is bound to the user's credit card account. Users only need to select a discount link on RetailMeNot and enter their credit card information, and the discount will be automatically deducted from the credit card during the transaction. Login methods include computer login, mobile browser login and mobile app. The mobile app also supports online payment, discount reminders and other functions.

The RetailMeNot model changes the hassle of having to pick up or print out paper coupons at a fixed location. For merchants, it not only saves the cost of printing coupons, but also eliminates the need to share profits with third-party coupon providers. Merchants only need to cooperate with RetailMeNot, and users can directly obtain merchant discounts through a link. The business model is more direct and concise.

RetailMeNot’s history:

Since November 2006, RetailMeNot has provided coupons and services for thousands of retailers from around the world.

RetailMeNot was acquired by WhaleSharkMedia in 2010 and is one of the largest digital coupon marketplaces in the U.S. WhaleSharkMedia had previously acquired several coupon sites and changed its name to RetailMeNot in 2013.

In 2012, RetailMeNot launched a free app for iPhone to help consumers use RetailMeNot coupons on the go.

In 2013, RetailMeNot submitted an IPO application to the U.S. Securities and Exchange Commission (SEC), planning to issue 9.1 million shares at a price of US$20 to US$22 per share, raising US$200 million, valuing the company at more than US$1 billion, and planning to list its shares on the Nasdaq under the code "SALE".

In April 2017, Harland Clarke, an investment company under MacAndrewsandForbes Holdings, acquired Retail Me Not, Inc. for US$630 million.

This is the end of the knowledge about RetailMeNot in this issue. If you want to get more information about RetailMeNot, please pay attention to it~