How to optimize keywords in eBay product titles?

How to optimize keywords in eBay product titles? Here are some key points to know.

The overall optimization process is as follows:

1. Analysis

Analyze the current status of the listing you want to optimize and the current status of the store, such as: the store's DSR, the daily sales of the current listing, the number of visitors, and the conversion rate.

2. Word selection

When choosing words, we should pay attention to the fact that different listings have different word selection strategies:

Listings with low traffic and low sales: Choose keywords with fewer online listings to avoid competition with peers, which will help improve exposure and conversions.

Listings with basic traffic and sales: Choose words that do not have the highest search volume but have high conversion rates, which can help increase exposure and boost sales.

High-selling listings: Find related words with the highest search volume to maximize exposure and sales.

The next step is to collect keywords in the vertical field you focus on and build a vocabulary. When building a vocabulary, we need to distinguish between main keywords and long-tail keywords. When we build a rich keyword vocabulary, we can be fully prepared for the subsequent word combination.

(PS: When collecting vocabulary, you should pay attention to understanding the search habits of netizens in the target customer's region and country. Search habits vary from region to region.)

Here are some common places to collect vocabulary:

2.1. Google Adwords

The search needs are similar, so we can look for related words in adwords. After finding the related words, we can download them. There are many tutorials about Adwords on the Internet, you can learn about them yourself:

2.2. Digital Chief’s search keywords

The keywords collected by Digital Chief are real sample data obtained after real users searched on eBay and entered the listing. It can understand which keywords users really entered the specific listing page through. The others in the pie chart represent more long-tail keywords, which can be viewed in the detailed list that is pulled down.

Click to view details, and you can also learn about the listing page and search trends of a specific keyword, and even know the keywords that the user searched last time.

You can download this data through the download button in the upper right corner of the report, view it in Excel, and get long-tail or related keywords from it to expand your keyword library (PS: people’s previous searches can provide more ideas for long-tail keywords)

There are other third-party tools that also provide keyword source services, which I will not introduce here. After downloading the data, you can manually classify it and enter it into the vocabulary.

3. Word formation

Before we talk about word formation, let's first understand some characteristics of eBay titles: As we all know, eBay titles can contain up to 80 characters, and characters are displayed from left to right. The number of characters in the displayed titles varies in different devices and browsing modes.

When displaying search results on the PC:

3.1 If displayed in List mode, all titles can be displayed:

3.2 In Gallery mode, only 35 characters can be displayed, and shipping costs and seller performance cannot be seen.

Among the three browsing modes on mobile phones, one does not display the title, and the other two will fully display the title.

Combined with the above analysis, the most extreme case is that the title is not displayed, at this time only the product image is displayed, then the 35-character title is displayed, and then all the characters are displayed.

Conclusion: Our keywords should be displayed on the left as much as possible to be compatible with display in more devices.

In addition, sellers should also pay attention to:

The product name in eBay is the main keyword of the title. If there is a brand, the brand keyword can be given priority. The long tail is based on the product parameters, model, color, usage and other information.

Do not use more than two main keywords for a product. The longer the tail words, the more accurate the user demand positioning will be.