PopSockets--Mobile phone holder brand

What is PopSockets?

Popsockets is a brand of mobile phone airbag holders that have registered invention patents. PopSockets are small plastic devices that "pop up" onto the back of your phone. They consist of three parts: a decorative disc, a flexible accordion-like rod, and a round base that sticks to the phone.

Popsockets are characterized by the patterns on the round buttons, which include popular movies, animation, and DIY sections. Recently, they have also launched a Swarovski-cooperated version of the buttons. In fact, there are many mobile phone holders with similar functions on Taobao, but the uniqueness of PopSockets lies in the texture brought by the uniformity of the brand. Although the category is single, it has a wide range of applications and a high repurchase rate.

37.81% of PopSockets' traffic comes from YouTube, 30.12% from Facebook, 18.58% from Instagram, 8.49% from Twitter, and 2.91% from Reddit. 42.69% of visits come from organic search. This shows that this brand is a master of social marketing. In addition, there is a fan group for this brand in Taiwan, China, and the fans nickname it "Poppao Sao".

PopSockets’ history:

-PopSockets was originally just an inspiration that suddenly came to founder David B when he was listening to music to solve the problem of tangled headphone wires.

-After continuous trials and improvements, in 2012, PopSockets was gradually upgraded from a simple base to a multi-purpose mobile phone holder, which can not only store headphone cables, but also let you regain the pleasure of operating the phone with one hand.

-Barnett started the business out of his garage in Boulder, Colorado in 2014 and has since sold more than 40 million PopSockets controllers worldwide.

- As of 2017, more than 35 million PopSockets have been sold. Received the "Driving Technological Innovation" award from Wired magazine.

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