What is Prime Now? Why is it difficult to implement Prime Now in China?

What is Prime Now?

Prime Now is a service proposed by Amazon in December 2014. Amazon provides thousands of daily necessities and household items every day and provides free door-to-door delivery within 2 hours. As long as users join the Amazon Prime membership service with an annual fee of US$99, they can enjoy the "Prime Now" 1-hour fast delivery.

Prime Now charges:

Free delivery within two hours for orders over £1.40;

2. Pay an additional $7.99 to guarantee delivery within 1 hour.

3. The service is available from Monday to Sunday, from 6 am to 24 pm.

Why is Prime Now so difficult to implement in China?

1. China's delivery efficiency and delivery prices are far higher than those in Europe and the United States

In China, Alibaba, JD.com and other e-commerce platforms offer same-day and next-day delivery services to all users. Instant delivery services within one hour are becoming more and more common in China, with Tmall, Ele.me, and Daily Fresh all providing instant delivery services. Moreover, in the categories that can be delivered as stipulated by the state, instant delivery does not limit the delivery of categories, and can deliver takeout, fresh food, supermarkets, convenience stores, cakes, parcels, etc.

2. Compared with China's instant logistics service companies, Prime Now logistics service has no competitiveness in delivery efficiency and price.

As the world's largest e-commerce platform, Amazon's delivery efficiency is already leading in the United States. According to a new study by Internet RETAiler, Amazon's Prime Now logistics service has greatly increased North American consumers' expectations for logistics speed and forced other retailers to make changes. Internet Retailer's report shows that the average delivery time of 30 large retailers in North America is currently 4 days, while before 2014, the average delivery time for a standard order from American online retailers was 8.3 days, which was only the average speed of China.

This is all the information about Prime Now in this issue. If you want to get more information about Prime Now, please continue to pay attention~