What is Kohl's? Kohl's, founded by the Kohl family in Milwaukee in 1962 and now with stores in 40 states, will grow by a third over the next two years after an aggressive expansion drive. Kohl's stores are mainly concentrated in the Midwest, Mid-Atlantic and Northeastern regions of the United States, featuring high-quality national brand merchandise at specific prices. The company's stores sell mid-priced clothing, shoes, accessories and home products, targeting middle-income customers to purchase goods for their families. Kohl's has successfully attracted a large number of customers by launching a strong publicity campaign with various promotional methods. For example, the first 600 customers of each new store were given a Kohl's handbag; before the opening of 28 new stores in California, nearby residents received coupons worth $10. In addition, customers who filled out the application form for Kohl's credit card in the store could get a 10% discount on shopping, etc. What is the development history of Kohl's? -1946 Maxwell Kohl opens his first supermarket, the first of the Kohl's Food Stores chain in southeastern Wisconsin. -In 1962, he opened his first department store, also known as Kohl's Department Stores. -In 1972, BATUS Inc., the U.S. retail division of the British-American Tobacco Company, acquired a controlling stake in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores. -In 1979, the Kohl family left management. -In 1983, Kohl's was sold to A&P and operated as Kohl's Food Store and Kohl's Food Emporium. -In 2003, A&P closed all Kohl's Food Stores locations. -In April 2005, the company opened stores in Florida and other southern states. -Opened in January 2007 is Kohl's design office, located in the heart of New York's garment district. -In 2009, Kohl's hired New York City advertising agency DeVito/Verdi to strengthen the Kohl's brand through a series of national television, online and social media campaigns. -In 2015, the company opened its first OFF/AISLE test store, a chain built around selling new apparel, home goods, jewelry and accessories purchased and returned at Kohl's stores. -In early January 2017, Kohl's stock price fell 19%. -Ranked 157th in Fortune 500 in 2018. This is the end of the knowledge about Kohl's in this issue. If you want to get more information about Kohl's, please continue to pay attention~ |
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