eBay store has no traffic? Check out the experience of veteran sellers in attracting traffic from inside and outside the site

Compared with other cross-border e-commerce platforms, eBay's entry threshold is relatively low, which is still very helpful and attractive for small and medium-sized sellers to start their own businesses.

However, as a novice seller, it is inevitable that the operation of the store is confused. The most common difficulty at the beginning of opening a store is the lack of traffic! The editor recently interviewed an eBay veteran who has run a store for three years. The content is mainly about the experience of attracting traffic inside and outside the site. I hope it will be helpful to everyone.

The premise of drainage

Follow-selling can indeed bring a certain amount of traffic to sellers, but the premise is that you must avoid popular styles. No matter which platform, popular styles will not be optimistic about the business situation. Many sellers registered accounts and started selling products in a rush, and soon encountered many problems. It is recommended that sellers spend some time to understand the platform rules, choose products, and then decide whether to enter the eBay platform. Many big sellers are not achieved overnight, and it takes several years of hard work to cultivate a stable big account.

About internal traffic

eBay currently has only one paid advertising promotion method on the site - promoted listing, but it is currently only available to store sellers in the United States, the United Kingdom, Germany, and Australia. This paid advertising can increase the exposure of our products. The display method of this promotion method is to push the seller's related items to the buyer based on the buyer's search or appear in a prominent position on the search page, thereby increasing the visibility of the items. The listing selected for promotion will also appear on the search result page, but a word mark [promoted] will be displayed on the listing.

How do you charge for this advertisement?

Unlike direct traffic, eBay's advertising fee is not a pay-per-click fee. Instead, it is charged after you successfully sell the item. The specific fee is determined by your settings in the background (1-20% of the item's selling price). For example, if your item is priced at $20, and you set the listing advertising fee to 20%, then after the transaction, you will have to pay $4. You can also view the exposure, clicks, sales, and advertising fees of the ads in the background, and track the conversion rate of the ads in real time. There are two major factors that make ads appear in eye-catching positions: the seller's advertising fee and the relevance of the product to the buyer's search.

About off-site traffic

At this point, we need to think about the purpose of off-site traffic diversion: to boost sales and ranking? To simply increase brand exposure? Or to prioritize profits over sales? For small sellers, blindly doing off-site promotion before figuring out their actual situation is undoubtedly a waste of money. Therefore, before deciding to do off-site traffic diversion, we need to make the following assessments of our products:

(1) Whether the listing is perfect enough, details determine success or failure.

(2) Product prices must have certain advantages compared to most peers.

(3) Predict the sales status after promotion to ensure that you have sufficient supply and avoid out-of-stock situations.

After making a good evaluation, don’t rush to invest in advertising. You should know that these off-site advertisements are expensive but do not necessarily guarantee conversion rates. Therefore, it is recommended that you “first do social, then do marketing” for social platforms.

Facebook and Twitter are similar to Weibo operations. First, spend time operating the official account, accumulate a certain number of fans, and then gradually do the work of attracting traffic. The cycle is longer, but once it is done, the conversion volume is predictable. Youtube Now the effect of Internet celebrities advertising is very good. You can communicate with them and bring your own product links when advertising. If you have the resources, you can try it, because Internet celebrities can guarantee the number of views, and I believe the effect is also good; Instagram and Pinterest are more graphic and text social networking, with high requirements for pictures and advertising planning, and are not suitable for entry. Deal site, the largest deal site in the United States is slickdeals.net, and its traffic accounts for about 90% of the total traffic of all deal sites in the United States. It is most suitable for boosting sales, but the premise must be that the product itself is guaranteed, otherwise the conversion rate may not be very good.