What are the 6 processes of the eBay platform?

There are 6 essential processes on the eBay platform that every eBay seller must go through. These 6 processes run through the essence of opening an eBay store, so let’s take a look at what the 6 processes on the eBay platform are.

The first process of the eBay platform: registering an eBay trading account

eBay is the world's largest e-commerce platform. You can easily develop overseas direct sales channels by creating a trading account in 2-3 minutes. One trading account can be used on eBay's 38 trading platforms around the world.

1. Create an eBay trading account:

Please fill in the registration information truthfully when registering an eBay account; it is recommended to use hotmail, gmail, 163 and other international email addresses as the registered email address to ensure that you can successfully receive emails from eBay and overseas buyers.

2. Complete identity verification via credit card:

To ensure transaction security, eBay requires account identity verification. It is recommended to use a credit card to complete the verification. If you do not have a credit card, you can also choose to use a mobile phone combined with a debit card to verify your identity.

3. Confirm the registered email address to complete the registration:

Best, please go to the registered email address to check the confirmation email sent by eBay and activate your eBay account;

The second process of eBay platform: registering a PayPal fund account

PayPal is the most widely used and popular "online bank" in the world. It supports multi-country and multi-currency settlement. eBay recommends using PayPal as a funding account for cross-border payment transactions.

The third process of eBay platform: understand eBay integrity and security policy

1. Introduction to eBay's credit rating system:

eBay's credit rating system is mainly composed of three aspects: credit rating (Feedback), seller service rating (DSR) and transaction disputes (Disputes). These indicators together represent the reputation on eBay and the degree of user satisfaction. The reputation of eBay sellers plays a vital role in business development.

2. The impact of buyer satisfaction on sellers’ business:

eBay measures your seller performance through the buyer's transaction experience. When a buyer leaves a neutral or negative review for a seller, or leaves a 1-2 point DSR rating (any of the four ratings) when evaluating a seller, or initiates a transaction dispute with the seller, it is a manifestation of a bad buyer experience (Bad Buying Experience, BBE for short). When there are too many BBE transactions, the seller's performance cannot meet eBay's minimum seller standards.

The fourth process of the eBay platform: Listing a high-quality product

Successfully listing a product is the first step to start foreign trade on eBay. Describe the product truthfully and accurately. eBay has 40 sites around the world, serving buyers in 215 countries overseas. Listing on any of these sites will allow global buyers to find the products you want to sell. Currently, eBay's US, UK, and Australian sites are all sites with large transaction volumes and active members, and are also the preferred sites for most new sellers.

After selecting your listing site, just click the sell button in the upper right corner of the eBay site to start listing your products.

The fifth process of the eBay platform: the operation process of successfully selling goods

After successfully posting the product, the next step is to wait for customers to come. At the same time, you need to communicate with potential buyers and provide them with all-round and professional services, so that the product can be successfully sold and the buyers can be satisfied and receive good reviews.

1. Respond to buyers’ questions promptly:

Buyers who are interested in a product usually raise their questions through "Messages" before making a formal purchase. Watch the video to learn how to answer buyers' questions and what to pay attention to when answering questions.

2. Relist unsold items:

If your listing doesn't sell within a set time, you can choose to relist the item until it sells. Learn how to relist an unsold item and get your listing fee refunded with this video tutorial.

3. Shipment and provide item tracking number:

Video tutorials on shipping and providing item tracking numbers, teaching how to package international packages, how to change the logistics status on eBay after the items are shipped and add the item's tracking number to eBay, and how to notify buyers that the goods have been shipped.

4. Get 5-star reviews from buyers:

The key to getting a 5-star rating from buyers is to do your best in terms of item quality, communication, delivery time, and freight to satisfy and gain buyers’ approval.

At the same time, when receiving a positive review from a buyer, it is also recommended to express gratitude to the buyer; when receiving a negative review, you can communicate with the buyer in a friendly manner to eliminate the problem in the transaction.

Misunderstandings, asking buyers to modify their reviews, this is also a skill you must learn to get good reviews.

5. Resolve disputes between buyers and sellers:

Disputes between buyers and sellers are often inevitable during transactions. When a dispute occurs, you should actively respond and communicate to resolve it, and find out the cause of the dispute to avoid it from happening again. This video tutorial introduces the types of eBay disputes from two aspects: "disputes initiated by buyers" and "disputes initiated by sellers" and how to resolve disputes according to the eBay dispute mediation process.

6. Withdraw cash from PayPal account:

How to withdraw cash from PayPal accounts is the most concerned issue for every seller. As a multinational seller on eBay, you can directly wire the US dollar amount from your PayPal account to your local bank account in China. The US dollar funds can be transferred to your bank account after 3-7 days. Please confirm that your local bank account can accept US dollars, and then convert the US dollar funds into RMB.

7. Pay eBay fees:

eBay charges sellers a low listing fee and final transaction fee, and sends a bill to sellers every month.

The sixth process of the eBay platform: Optimize listing strategies to increase sales

1. Ensure that the item enters the search results page smoothly

Writing effective and relevant titles is the guarantee for items to enter the search results page smoothly. The more relevant the keywords in the title are to the buyer's search keywords, the more likely the item will appear in front of interested buyers, which also means higher sales.

2. Improve the ranking of the items you sell

Best Match is the default sorting method on eBay. It ranks sellers based on many factors, including the quality of service provided by the seller, the price of the item, the seller's rating, etc. These factors may vary in different categories. For sellers, the key to improving item rankings is to focus on good business operations and provide buyers with value-added products and services.

3. Attract buyers to click on the item search results page

When an item ranks high in the search results page, what makes buyers interested in the item and click on it is the preview image and subtitle. Of course, price is also one of the main factors that buyers consider.

4. Encourage buyers to bid on the item details page

The content displayed on the item details page is the most direct factor in the buyer's decision to buy. Using large pictures from multiple angles to display the item, highlighting the product highlights and value-added services, and clearly stating your transaction terms and return and exchange policies can stimulate the buyer's desire to buy to varying degrees. In short, the more realistic and accurate the description and the better the service, the easier it is for buyers to take action to buy your item.

The above is the relevant content about the 6 processes of the eBay platform. If you want to get more relevant knowledge about eBay, please continue to pay attention!