How can individual Shopify sellers create their own peak season sales (Part 1)?

Every peak season is a headache for Shopify sellers. Since it is the peak season of traffic, but they cannot create a hot product on Shopify, how can individual Shopify sellers create their own hot-selling plan?

Shopify individual sellers' sales plan 1: Inventory

1) Find the product with the highest sales volume and recommend it as the main model

Your primary goal during any peak season sale is to maximize revenue. You can only achieve this if you know what products to sell to your customers.

Take some time to look at the data from the previous peak season and analyze which products sold the most. Decide on a main product and give it priority to your customers.

2) Check inventory and replenish it in time

No seller wants to get caught up in the holiday shopping frenzy without inventory. Inventory is something you should focus on before the peak season begins. Inventory needs to be at the right level, especially for hot-selling products.

Remember, no matter how loyal your customers are to you, if you fail to cater to their needs, they will only buy from your competitors.

3) Collaborate with suppliers

If you don't manufacture the products yourself, it's best to coordinate with your suppliers a few weeks before the peak shopping season. Let them know you expect demand to increase so they can keep up with your needs.

Shopify's plan for individual sellers to increase sales: Marketing

1) Create a feasible marketing schedule

Marketing plays a big role in peak season sales. Because it’s the busiest time of the year for your store, it’s important to plan your marketing strategy. Even if you’re not handling marketing yourself, it pays to have everything organized, from email campaigns to promotions to social media posts to blogs and graphics.

Add these to your marketing timeline so it’s easier to ensure they get done.

2) Plan the advertisement and the corresponding copy

Planning ahead will save you a lot of headaches before the peak season starts. Plan your ads, create your images, and write your blogs beforehand so you don’t have to worry about consistency and quality while you’re busy fulfilling orders.

3) Create a peak season landing page

Set up a corresponding peak season landing page for your main product. A good landing page can increase conversion rate and bring you considerable sales.

4) Leverage content marketing

Valuable content goes a long way in marketing your products, and it must be prioritized on your peak season sales list. Consider setting up videos, creating gift guides, podcasts, and blog posts during the peak season so that you can push content to your customers.

Shopify's plan for individual sellers to increase sales: store backend

1) Make sure the website can handle large amounts of traffic

A successful peak season means making sure your website can handle the influx of visitors. Test your server’s load capacity and consider upgrading your hosting plan’s bandwidth limit. This reduces the chances of 509 errors occurring during the critical moments of the peak season.

Plus, nothing annoys customers more than a slow-loading website, and it’s easy to lose potential sales. Check if your pages are taking longer than 3 seconds to load, and troubleshoot other factors on your site that could be hindering site speed.

2) Optimize mobile terminal

More than half of online shoppers use mobile devices to make purchases, so it’s important to create a seamless buying experience across multiple devices in your store.

Mobile shopping is a year-round trend, and the busier people are, the more they use their phones, with peak season being the busiest time of the year.

3) Check for broken links and improve 404 and 500 page errors

Websites tend to evolve over time, which means some pages may be removed or completely forgotten until someone clicks on a broken link. Before the peak season, run a link review to ensure your site is free of 404 and 500 error pages.

However, since errors are inevitable, it’s also important to build in a variety of safety nets. Designing for “Page Not Found” and “Internal Server Error” pages will still keep your customers engaged and will improve their experience.

The above is the content of this issue about the plan for Shopify individual sellers to create hot-selling products during the peak season. If you want to get more information about Shopify, please continue to pay attention!