What are the promotional methods within eaby?

The traffic of eBay store is poor, there are too few promotion methods on eBay, and the effect of eBay promotion is poor. It may be that you have not made good use of eBay's promotion on the site. Using eBay's promotion methods on the site can make eBay sellers sell products with half the effort.

eBay’s on-site promotion mainly refers to on-site advertising (Promoted Listing). So let’s talk about Promoted Listing.

Big sellers on eBay should have received invitations from eBay to participate in PL advertising subsidy activities, which encourages sellers to use PL advertising. From the side, we can see that eBay's traffic adjustment direction is to tilt from natural traffic to paid traffic. Currently, there are 48 natural rankings on the homepage of the computer, and there are 9-14 SPONSORED listings, which are rankings obtained through advertising. We can roughly calculate that SPONSORED listings account for about 16%-21% of the homepage. In other words, nearly 1/5 of the listings on the homepage are ranked through advertising.

Promoted Listing Algorithm

There are many listings with advertisements on eBay, but the resources of advertisement space are limited. If you want your own listing to be exposed, you must first understand the advertising algorithm of PL. The purpose of eBay's advertising is actually to earn your advertising fees. Only by generating conversion traffic can you bring in transactions and then generate advertising fees.

Advertising fee = exposure * conversion rate * selling price * advertising rate

From this formula we can see that:

1. If the conversion rate is the same, eBay will give priority to high-priced products, so low-priced products should increase their advertising rates;

2. When the conversion rate is very low, even if you significantly increase the advertising rate, your exposure will not increase.

What conclusions can we draw from this formula?

1. Low-priced products are not easy to promote through advertising. We should take advantage of low prices to increase product conversion rates;

2. Don’t try to use advertising to promote a listing with a very low conversion rate. Advertising can make your hot products more and more popular, but it cannot bring your dead listing back to life.

3. If the advertising rate is already very high and there is still not much exposure, please optimize your listing first to increase the conversion rate of your product.

How to do PL advertising

1. Which eaby listings are suitable for advertising

New listing

Continuously generate orders and have a high conversion rate listing

Listings that previously had good sales and high conversion rates, but suddenly saw a drop in traffic

2. When to do it

It is best to start your ad when your listing has the most exposure. This is usually around 8 p.m. U.S. time. You can check the traffic trend of your listing for the day and choose to run your ad when the traffic value is the highest.

3. How to do it

The operation process will not be described here, but the main reminder is the setting of the advertising rate. Generally, the platform will recommend an advertising rate, but you need to consider the price of your product. If your product is priced high among similar products, then the rate can be slightly lower. If your product is low-priced, then the rate can be set higher.

When setting the time period for your ad, be sure not to set it as continuous, otherwise eBay will not know when to push it for you. You can set it to one day, or two or three days, and then continue after it ends.

The above is the relevant content about eBay's promotion and sales. If you want to get more relevant content about eBay, please continue to pay attention!