Do a good job in blog marketing strategy to create accurate traffic

Blog marketing is a knowledge resource based on personal thoughts, experiences and other forms of expression, a network marketing method, which reaches bloggers and viewers through blog websites or blog forums, and uses the bloggers' personal knowledge, interests and life experiences to spread product information.

The essence of blog marketing can be summarized as follows: blog marketing is a content marketing model based on knowledge and information resources. It achieves brand or product promotion by increasing the online visibility of corporate information. Its essence is to use knowledge information as a carrier with a certain amount of marketing information, that is, blog marketing is one form of content marketing.

Common forms of blog marketing:

Different industries and enterprises of different sizes use different blog marketing models. In fact, blog marketing can have many different models. From the application of corporate blogs, there are six common forms of corporate blog marketing:

1. Enterprise website blog channel model

2. Third-party BSP public platform model

3. Blog marketing model based on third-party corporate blog platforms

4. Personal independent blog website model

5. Blog Marketing Outsourcing Model

6. Blog Advertising Model

Content Strategy in Blog Marketing:

1. Positioning

If your blog is for attracting traffic and fans, then your articles should have a clear positioning for your products and services. First, you need to clarify who your target customers are. After determining your target customers, you will have a clear positioning for your blog.

If you are selling beauty products, then the positioning of your blog is to explain knowledge about beauty and skin care. All customers who value their skin, love beauty, and pay attention to skin care and makeup skills are your target customers, and the content of your articles should be prepared around this direction.

Be careful not to write about beauty today, shoes tomorrow, and entertainment knowledge the day after tomorrow. This way your blog will be like a pile of loose sand, without focus, and you will lose target customers. After determining the direction, all the content of the articles will have an overall context. This way, users will pay more attention to your blog, and it will attract their long-term interest. They will enjoy browsing your blog instead of just browsing it once.

2. The title of the article

The title should revolve around industry keywords, because the industry keywords must be the industry keywords that users search for hotly. If the title is clever, after the article is included in Baidu, users can easily browse your article through the hot search words they are interested in, increasing the hot search volume of the article, naturally increasing the traffic volume, and naturally increasing the popularity.

3. Content of the article

Original content will be favored by major search engines and will be included faster. How to be original? This Dinghuo also has skills. Dinghuo students can quickly complete a lot of original content and be included by Baidu, which is very good for Baidu's screen dominance. Not only should the original content be basic, but the article should also focus on pictures and texts. Pictures and texts can make an article more icing on the cake and arouse more reading interest from users. Of course, the article should not be too long, because everyone's life pace is fast now, and too long articles may not be quickly browsed by others.

4. Stay active

Articles should be updated regularly, which can improve the weight of your blog. For example, you should update 2-3 articles regularly every week. You should persist in doing so. You cannot update nothing this week and then update one article next week. This kind of intermittent practice is not conducive to your operations of attracting traffic and fans. You must insist on regular updates to keep your blog active and welcomed by Sina officials, so that your blog can have more and better rankings and exposure.

This is the end of the blog marketing strategy knowledge for this issue. If you want to get more information about blog marketing strategy, please pay attention and we will continue to answer you~