How to find an overseas influencer? What are the overseas influencer channels?

While everyone is amazed at the ability of Li Jiaqi in China to sell 15,000 lipsticks in 5 minutes, Internet celebrity/anchor marketing is becoming more and more valued by companies. Many sellers have also realized the potential of Internet celebrities serving brand marketing, and are trying to achieve interaction between overseas consumers and products and brands based on Internet celebrity promotion, fan marketing and topic marketing.

If we want to find an overseas internet celebrity, how do we find him?

How to find an overseas internet celebrity?

1. Internet celebrity factory

Internet celebrity companies are usually divided into MCN and agency. MCN is a company that cultivates Internet celebrities, not an agency. Its characteristics are: as long as the Internet celebrities in the company can be contacted, orders can be received. But its pain point is: the matching degree cannot be met.

2. Internet celebrities take advantage of the situation

Overseas KOL, six value objectives

3. Bypass the agency to contact the influencer

As for how to accurately match influencers, many people search on Google, or log in to YouTube or Instagram to find influencers or video content by setting tags. However, due to the chronological order of the platform or the incompleteness of tag search, we cannot find influencers that meet our requirements.

4. Free influencer search engine.

Find the right influencers through links and multiple tags in a single piece of content.

What are the overseas influencer channels?

At present, there are three main channels for Internet celebrities to settle in Europe and the United States:

First, social media, including Facebook, YouTube, Instagram, Pinterest, Snapchat, etc.

Youtube—Video Influencer

Mainly based on creativity, funny, singing, dancing and other talents

Facebook—Social Influencers

Mainly focusing on social hot spots, current affairs and other topics

Instagram - Photo influencers

Mainly focusing on beautiful things such as beauties, fitness, photography, etc.

Second, affiliate marketing websites. They are equivalent to domestic community and forum websites. Overseas, there are many vertical product marketing websites that have opened columns for bloggers to apply for cooperation.

Third, build your own blog. Internet celebrities who build their own blogs are equivalent to bloggers. This type of Internet celebrity has no relationship with other third-party platforms. They are responsible for the operation of the website and do content marketing themselves.

This is the end of the introduction to overseas influencers in this issue. If you want to get more information about overseas influencers, please pay attention and we will continue to answer your questions~