How to optimize eBay product titles? Tips for sellers~

When posting a product, we need to fill in the corresponding different attributes. Only by completing the attributes can we better optimize the title. So how do we optimize the eBay product title?

The process of optimizing eBay product titles:

1. Analysis

Analyze the current status of the listing you want to optimize and the current status of the store, such as: the store's DSR, the daily sales of the current listing, the number of visitors, and the conversion rate.

2. Word selection

When choosing words, we should pay attention to the different word selection strategies for different listings: Listings with low traffic and low sales: Choose keywords with fewer online listings to avoid competition with peers, which will help increase exposure and conversion. Listings with basic traffic and sales: Choose words that are not the highest in search volume but have high conversion rates, which can help increase exposure and sales. Listings with high sales: Find related words with the highest search volume to maximize exposure and sales.

eBay product title optimization points:

1. Try to write 80 characters, focusing on the first 55

2. The title format should be based on the steps of user hard needs + product core words + product feature words + user soft needs. The first two are important, and the last two depend on the characters.

3. Subtitles are not necessary because they are charged, but they have a greater impact on click-through rate, similar to PPC descriptions, and are suitable for some non-product selling point promotions.

4. The presence of user search terms in the title will have a great impact, but the frequency has no obvious effect, so there is no need to pile them up.

5. The most important point: the title is for users to see, so try to write it in the format of 2. Regarding the automatic generation of titles, it is currently mainly composed by programs and then adjusted by manual intervention. In the future, it will be a way to improve the efficiency of publishing by automatically generating titles based on big data analysis and cooperating with publishing tools without manual intervention.

4. Test evaluation When we have completed the optimization of a title, we need to conduct A and B tests to evaluate the effect of the title optimization. The method is to optimize the same SKU and compare the effects of different versions. And the changes in page views, sales, and transaction rates before and after the optimization. Finally, evaluate whether the effect of our optimized title has been achieved.

This is the end of the knowledge about eBay product titles in this issue. If you want to get more information about eBay product titles, please pay attention and we will continue to answer you~