eBay off-site promotion—Facebook, Google advertising

Cross-border platforms have their own traffic. Although it seems to be large in volume, the traffic evenly distributed to each product is very small, and most of the platform's traffic is "monopolized" by big sellers. There is no money for advertising, and the product competitiveness is not as good as others, so they can only drive traffic for themselves through channels outside the platform.

Today we will mainly look at two ways of promotion outside eBay:

1. Facebook Ads:

As the world's largest social platform, Facebook advertising is a promotion platform that advertisers cannot do without. To place Facebook ads, it is recommended to first understand the purpose of your promotion (whether to increase sales or build a brand), audience, product positioning, budget, etc., and then open an advertising account. After the advertising account is opened, you can directly launch your Facebook ads.

It is recommended to choose a corporate account rather than a personal account for advertising accounts. There is no difference between the two in terms of the target audience, but there is a world of difference in the fault tolerance rate.

Personal Account

It is easy to be blocked, and the bank account can no longer be used after the account is blocked. It is easy to be blocked when multiple people operate the backend, and the risk of data loss is high.

How to open a Facebook account?

Log in to your Facebook account and click the arrow in the upper right corner. You will see "Facebook Ads". Click to enter. Click Create Homepage in the upper right corner - Create Ads. Set up an ad campaign and bind a payment account to start advertising.

Corporate Accounts

Strong stability, low risk of account suspension. Diverse recharge methods, support bank transfer, PayPal, etc. Multiple people can be authorized to operate the advertising background, and there is no risk of data loss. Papaya is equipped with account managers to cooperate with management, communicate at any time to solve account problems and avoid pitfalls.

How to activate:

1. Confirm that you have a Page homepage

Registering a private Facebook account makes it easier to authorize a corporate account later. A Facebook homepage is a prerequisite for creating an advertisement.

2. Mainland business license: Submit the business license to Papaya Mobile. The company's business license must be a mainland business license.

3. Provide basic information. Inform the Papaya Mobile Business Manager of some basic information, including: promotion website link, account application time zone, number of advertising accounts applied for, and whether to invest on behalf of others or by yourself.

4. The waiting time for account application approval is about 3-7 working days, during which time you can make preparations such as recharge and advertising planning.

2. Google Ads:

As a search engine, Google has become an indispensable tool in our daily lives, so traffic is naturally indispensable. Google's rules are relatively clear. As long as there is no clear violation, there will generally not be any major problems. Moreover, Google Shopping is really a product specially customized for cross-border e-commerce.

This is the end of the knowledge about eBay off-site promotion in this issue. If you want to get more information about eBay off-site promotion, please pay attention and we will continue to answer you~