Getting Started with Google Ads! How to use Google Ads as a newbie?

Online advertising with Google Ads is one of the most effective ways to attract new customers and grow your business. However, before you get started, you need to know how to use Ads effectively so you can maximize your ROI on your ad spend and avoid making mistakes.

How to use Google Ads: Account setup

Before you can start advertising on Google Ads, you need to set up an Ads account. Setting up a new Ads account is easy and only takes a few minutes.

You can choose to create your account using an existing Google Account, or you can create a new account specifically for Google AdWords. You'll then specify some basic information for your account, such as your location and time zone. Finally, you'll set up billing details so that Google will charge you each month.

How to use Google Ads: Account structure

Once you’ve set up your Google Ads account, it’s time to think about how to structure the Ads account itself. A logical account structure can have a huge impact on several key PPC metrics, such as Quality Score. There are many benefits to ensuring your Ads account is well structured, including:

More relevant traffic and clicks, higher quality scores (thus lower cost per click), and making your account easier to optimize and maintain.

If you only plan to run one campaign, your AdWords account structure may be very simple. However, if you plan to run multiple campaigns at the same time, or plan to run campaigns again in the future, consider optimizing your account structure from the beginning.

Now that you have your Google Ads account set up and structured, it’s time to examine the fundamental building blocks of how Google Ads works – keywords.

As the name implies, keywords are key words or phrases that users type into Google when performing a search to find the information they need. AdWords works by allowing advertisers to bid on keywords related to their business in order to have their ads displayed to users when they type in those keywords. Advertisers bid on keywords rather than "buying" them outright, as AdWords functions like an auction to ensure that not only advertisers with the largest budgets are able to succeed with PPC.

This is the end of the knowledge about Google Ads in this issue. If you want to get more information about Google Ads, please pay attention and we will continue to answer your questions~