Is it easy to do business on eBay in Australia? What are the characteristics of eBay in Australia?

Australia is a relatively unique overseas market. It is similar to European and American sites, but it also has its own unique features. Let's take a look at the characteristics of the Australian site.

Market characteristics of the Australian site:

1. Mainstream groups

The consumption habits of the mainstream Anglo-Saxons and the Spanish, Italians and other white Europeans in southern Europe are very different.

Because they are the elites of mainstream European and American society, they have received good education since childhood and belong to a high social class, so they are engaged in the best jobs in Europe and the United States such as finance, law, medicine, education, and large energy and technology companies.

The Anglo-Saxons in Australia are no exception. They have plenty of money, lead an easy and comfortable life, have devout religious beliefs, and a strong sense of responsibility towards their families.

2. eBay’s Market Position

It is understood that among the five most visited e-commerce platforms in Australia, eBay Australia and Amazon's international and domestic offers dominate four of them.

In the first few months of last year, eBay Australia was the most used retail website in Australia, with 194.9 million customers, while the global site attracted 36.6 million customers.

3. How to improve exposure

The principles of increasing exposure and attracting customers are basically the same on all platforms. No matter which platform you use, you cannot do without the universal formula: title + keywords + pictures + price + selling points + description + review. Remember this universal formula and start splitting it up for optimization!

Delivery from eBay Australia:

1. Buyer

eBay will now perform address verification at checkout and in MyeBay, and if you as a buyer add a new address or modify an existing address, the eBay system will provide you with high-quality address suggestions based on Australia Post street address records.

2. Sellers

To avoid return delivery issues, please make sure to indicate the accurate return address in your account as a seller. If you do not indicate the accurate return address, the eBay system will default your registered address as the return address.

This is the end of this issue's introduction to Australian eBay. If you want to get more information about Australian eBay, please pay attention and we will continue to answer your questions~