Detailed explanation of common eBay analysis terms

1. Exposure:

Refers to the number of times the listing was displayed on the eBay search results page, with the statistical time being the previous week. The exposure of a category refers to the cumulative exposure of all listings in that category.

2. Pageviews:

Refers to the number of times the listing was clicked to view the item details page, with the statistical time being the previous week. The number of page views of a category refers to the cumulative value of page views of all listings in that category.

3. Trading volume:

Refers to the number of transactions for the listing. A transaction involving multiple items is counted as one transaction. The statistical time is the previous week. The transaction volume of a category refers to the cumulative value of the transaction volume of all listings in the category.

4. Transaction volume:

Refers to the cumulative transaction volume of the category or publication in the previous week, in US dollars.

5. Trading volume:

Refers to the total number of items in this category or listing sold in the previous week.

6. Publications of interest:

Currently, each account is allowed to actively follow 10 listings that are currently on sale. Submit the listing ID to join the following, and the data will be refreshed every 24 hours.

7. SKU:

Stock Keeping Unit (Stock Keeping Unit, i.e. the unit of measurement of inventory in and out). Here it is extended to the abbreviation of the unified product number, which consists of one or more keywords, models, and codes, representing a certain product or a category of products sold on eBay.

8. Sales volume index:

The sales volume of sub-categories or SKUs under the current category is divided into 5 levels from large to small, represented by five stars. The star rating can be used to simply compare the current sales volume scale between categories and SKUs.

9. Sales Index:

The sales of sub-categories under the current category are divided into 5 levels from large to small, represented by five stars. The star rating can be used to simply compare the current sales scale between categories.

10. Supply and demand ratio:

Displays the ratio of the number of online listings of the SKU in the past three months (one listing of the SKU in three months is counted as one listing) to the search exposure of the SKU. It represents the ratio of supply to demand for the SKU. The star rating is divided into 5 levels from large to small. The larger the star rating, the smaller the supply is.

11. Online Publication Index:

The number of online listings of subcategories or SKUs under the current category is divided into 5 levels from large to small. Five stars represent. The star rating can be used to simply compare the scale of online listings between categories and SKUs in the past 3 months, which to a certain extent represents the degree of competition.

12. Exposure Index:

The exposure of subcategories or SKUs under the current category is divided into 5 levels from large to small. Five stars represent. The star rating can be used to simply compare the exposure of categories and SKUs in the past 3 months, which to a certain extent represents the market demand for the category or SKU.

13. Transaction rate:

That is, the ratio of transaction volume to page views of this category or SKU in the past three months.

14. Average selling price range:

That is, in which price range did the SKU sell on average in the past three months, in US dollars.

15. Bad transaction rate:

That is, the ratio of the cumulative transaction volume including bad transactions to the total transaction volume of this category or SKU in the past three months.

16. Proportion in the current category:

Refers to the sales volume, sales amount, and online listings of the current category or SKU as a percentage of the parent/current category. Please note that there are many categories and products on eBay, and the percentage of a single subcategory or SKU may be relatively small, but the number is still considerable, so please be careful in your judgment.

17. Current SKU share of sellers in Greater China:

Refers to the proportion of sellers in Greater China (CN, HK, TW) to global eBay sellers in terms of sales volume, sales value, and online listings for the current category or SKU. For categories or SKUs with smaller ratios, please carefully determine the reasons for the smaller proportions before attempting to sell.

18. Proportion of logistics service usage:

Refers to the logistics methods used by sellers in Greater China when selling such categories or SKUs, including Yiyoubao, overseas warehouses, and other commonly used methods in logistics.

19. Branded SKU (under development):

Refers to filtering the displayed SKUs based on the brand filled in by the seller in "Item specifics". Only SKUs with the logo are displayed.