There have been many news reports about "infringement". Cross-border e-commerce platforms such as Wish, AliExpress, Amazon, and eBay are also gradually standardizing the terms and regulations regarding trademark infringement and patent infringement. Today we will talk about eBay's situation regarding counterfeit goods and appearance infringement. According to the Cyber Intellectual Property Platform, the most common types of product infringement on eBay are image copyright infringement, trademark infringement, brand keyword infringement, and design infringement. eBay has zero tolerance for infringing products, so sellers need to be especially careful to avoid infringement issues. So, how can you avoid infringement on eBay? Image copyright infringement This is the easiest to avoid. You can take pictures of the products yourself and edit them yourself. Don’t just take other people’s good-looking pictures and turn them into your own. You can imitate others’ methods, but you must not use them directly. Don’t learn from some sellers who directly take other people’s pictures without even removing the watermark. It’s simply outrageous. Trademark Infringement When developing new products, be sure to ask suppliers whether they have a brand and whether the brand can be authorized. If you do not get an accurate response, check whether the product has a logo and whether the logo is a certain brand. If you really want to take the risk to sell it, then the logo must be photoshopped out when posting the image, and Brand should be filled in as unbranded. Brand keyword infringement In addition to the most common counterfeits and appearance infringements, brand keywords are also a "pitfall" that is easily overlooked by sellers. Previously, a product listed by a seller named "Blue Sky and White Clouds" on eBay infringed the registered trademark of the Ray-Ban eyewear brand due to a certain keyword, which led to an infringement lawsuit and the freezing of her PayPal account. Design infringement Design infringement is the most difficult to avoid, because many products in our country will more or less imitate some well-known brands in appearance, especially the Rubik's Cube and glasses on eBay. Sellers usually look at products from well-known brands. In addition, see how many sellers sell the products on our platform. If there are very few listings and most of the brands are branded, then this product is dangerous. Of course, the best way to deal with it is to prevent it in advance. The Saibei Intellectual Property Platform reminds merchants that when conducting cross-border transactions, they should evaluate and eliminate infringement risks as much as possible in advance, understand the intellectual property status of the products they sell, and avoid infringement. |
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