What is SEO? How to do cross-border e-commerce SEO?

What is SEO?   

Search engine optimization, commonly known as SEO (Search engine optimization), appeared in the late 1990s and involves the management and creation of online content to improve its performance in search engines, especially the natural search results pages on Google.

Leading e-commerce platforms such as eBay and Amazon list millions of products on their platforms, with a very wide selection for most products. Although these platforms are very welcoming of new programs such as eBay's Promoted Listings and Amazon's Sponsored Products, which allow sellers to pay an additional fee to enjoy higher visibility for specific products in their catalog, this strategy is not suitable for universal promotion of a retailer's entire catalog. This is where SEO comes in, as it can provide rich product listings without paying additional e-commerce platform fees. Therefore, successful retailers must understand how to do SEO well on e-commerce platforms.

How to do cross-border e-commerce SEO?

1. Optimize titles

The product title is the most visible part of your listing and is crucial for SEO. This data point can make or break a product, generally across all e-commerce platforms, so be sure to take the time to create an appropriate, keyword-rich title. On eBay, use all the space they give you (80 characters), but for other e-commerce platforms, such as Amazon, you may need to follow their recommendations and use shorter titles that are in line with their guidelines to get better results.

2. Product classification

Most retailers associate category values ​​with customers who drill down into their category tree, but your chosen marketplace category is a valid data point. If you’re selling small paper umbrellas for tropical cocktails, it’s more effective to categorize your product in the kitchenware or barware category than in the apparel and accessories category.

3. Search terms

When you think about SEO, search terms are probably the most popular data point that comes to mind. Naturally, you can think of search terms as invisible keywords that you add to your titles. Amazon allows up to five search terms to be added per product listing. Each search term is limited to 50 characters, and you can use multiple words to make up a search term. You should use keywords that you don't already have in your title. Alternative spellings and synonyms are great search terms because customers can't see them, so your title doesn't look "keyword-stuffed."

4. Product attributes

Many marketplaces use product-defining features to help customers refine search results. On eBay, these features are called item attributes. On Amazon and other marketplaces, they are called product attributes. Not only are they great for search refinement, they are also used by marketplace search algorithms to match search queries in order to display more relevant results. For example, adding the metal type of “copper” to bathroom fixtures – this can help support appropriate matches when a customer uses this search term. Product attributes give you double the power because they help refine products in both browsing and search activity.

This is the end of the knowledge about cross-border e-commerce SEO in this issue. If you want to get more information about cross-border e-commerce SEO, please pay attention and we will continue to answer you~