Pay attention! Is it difficult to open a store on Lazada?

If you can engage in the cross-border e-commerce industry, it means that you have already taken difficulties and setbacks lightly. My experience is that I have experience in opening stores on other platforms, so opening a store on Lazada is not a problem.

I also learned that many people have complicated simple things and have gone through a lot of hardships to open a store. Learn from past experience. It is recommended that sellers prepare the information first and read the platform documents carefully and repeatedly (otherwise it will be very messy after opening the store). If everything goes well, you can get these done within a week. The process you need to go through is roughly as follows:

How many orders can you get on Lazada?

Lazada opened up to mainland China investment in March last year. Some e-commerce sellers who smelled the business opportunity early on opened stores on Lazada by registering Hong Kong companies and have made a lot of money.

I have seen big sellers who make 2,000 orders a day. I don’t have official detailed data, but I can only say that Lazada is developing very fast, and the total order volume this year is expected to be four times that of last year.

Whether you can get orders depends on many factors, such as product selection, SKU number, pricing, logistics, etc. You can only know this through your own experience. By the way, the best-selling products on Lazada are 3C and Fashion products!

Lazada Operation Experience

advantage

No arbitrary fines

To be honest, I don’t like the penalty policy of a certain platform. It may be due to the proportion of Chinese sellers and the product structure of the platform, but sometimes I am fined for no reason and the experience is unpleasant.

Lazada also has a penalty policy, but it is more of a way to punish sellers by reducing orders. For example, if the ratio or store health index exceeds the standard, half of the orders will be reduced in the next week. In addition, there are also punishment measures such as suspending the store and participating in training.

Will not accept returns from buyers at will

Lazada does a pretty good job of protecting sellers. It will only accept returns and refunds if the product is wrong, under-delivered, damaged, or not as described. And all orders that enter the seller's store are verified by Lazada and can be shipped normally. At this time, Lazada has received the buyer's money, and the funds are guaranteed.

Timely payment

Lazada will regularly check the receipt record of the waybill tracking number on the logistics platform through the system and manual work. If the package shows that it has been delivered and the customer has signed for it, the order revenue will be credited to your Payoneer account next Friday.

Note: Lazada and Payoneer have officially cooperated since July 1, 2015. Lazada pays directly to Payoneer's corporate account via API. This is automatic and arrives instantly and free of charge every Friday. Sellers then only need to withdraw the money to the company's bank account or the company's legal representative or shareholder account.

QC control (product quality audit)

Lazada's product quality review is the most stringent platform QC I have ever seen. Except for the fashion category, all other categories require a 1:1 image size ratio. White background, no irrelevant content is allowed (marked hot items, new products, free shipping will not pass the review), watermarks, reflections, multiple images, etc. are not allowed. In addition, those that may infringe on well-known brands will also be rejected from going online.

No need to communicate directly with users

Are you willing to accept the model of Taobao and AliExpress, spending a lot of time and hiring many customer service staff to chat with every customer endlessly? This will make me collapse. Lazada is much simpler. Customers place orders, sellers ship, and payment is made when the goods arrive. That's it.

2. Areas for improvement

High return costs

To get a return from Lazada's Hong Kong warehouse, you will be charged $10.

Lack of powerful ERP software support

So far, there is no ERP software officially approved by Lazada, and the few that can be connected are not very powerful. If there are many orders, it is very inconvenient to handle them.

Lazada orders cannot be delivered through any channel you want. You have to use the logistics approved by Lazada and apply for it. So, even if you have your own very cheap channel, but it is not Lazada's delivery channel, there is nothing you can do. The following are some delivery logistics:

In general, the Southeast Asian market cannot be underestimated. The threshold for Lazada is not high, the market is still in the development stage, there is not much competition, and it maintains good profits, so it is worth a try.