The most comprehensive guide to opening a cross-border e-commerce store - eBay

What I want to talk about today is eBay, one of the four major platforms that dominate cross-border e-commerce: eBay, Amazon, Alibaba, and Wish.

What are the advantages of the eBay platform?

What kind of enterprises is it suitable for?

eBay's business store opening process.

What are the advantages of the eBay platform?

1. Free registration and cheap fees.

The average monthly investment is between ￥300 and ￥1000, which is undoubtedly the best choice for many companies trying to enter the cross-border e-commerce market. After all, when the output is unknown, it is right to save costs.

2. Large customer base

Local sites in 40 countries around the world cover 338 million registered users in 160 countries and 276 million online customers, 70% of whom are from economically developed regions. This undoubtedly guarantees traffic and display.

Note:

1. eBay's payment method is PayPal. Although it is easy to collect payments, the incidence of fraudulent orders is also high, so sellers need to be careful.

2. Although it entered the Indian market in 2004, its development is not very ideal compared with local Flipkart, Snapdeal or Amazon. So if your target market is India, you can weigh the pros and cons carefully.

What kind of enterprises is it suitable for?

eBay has stricter requirements for sellers and higher requirements for product quality, but it also competes on price, so it is more suitable for production-oriented companies, especially for OEM factories that want to create their own brands. Because if you want to enter the foreign market and find large retailers such as Walmart, you have to prove your product quality and prospects, and also establish a suitable price for your products.

If you have a store on eBay and have been selling for a while, you can adjust your product pricing more accurately based on sales and feedback. At the same time, you can use sales to prove the market prospects of your products to retailers, thereby entering foreign markets faster and increasing brand awareness.

eBay business store opening process

Registration conditions

1) A legally registered business user who can provide all relevant documents required by eBay;

2) Must register as a business account;

3) Each seller can only apply for one enterprise entry channel account;

4) To apply for an account, you must pass the eBay seller account verification and link it to a verified PayPal account;

5) Sellers who have an eBay account manager should apply through your account manager.

Precautions

1) When registering an account, fill in the registration information truthfully;

2) Use hotmail, Gmail, 163 and other international email addresses as your registered email address to ensure that you can receive emails from eBay and overseas buyers smoothly;

3) Prepare a dual-currency credit card (VISA, MasterCard) and open online banking for the credit card to facilitate future operations;

4) It is best to sell after the cross-border certification. The information required for cross-border certification: ID card information, personal recent photo, address proof information (the address proof must be consistent with the registered address).