Standard steps to open a store on eBay! Detailed explanation!

Step 1: Register a PayPal account & complete PayPal account verification

Step 2: Register an eBay account

eBay is the world's largest e-commerce platform. You can easily expand your overseas direct sales channels by creating a trading account in 2-3 minutes. One trading account can be used on eBay's 38 trading platforms around the world.

1) Create an eBay trading account

Please fill in the registration information truthfully when registering an eBay account; it is recommended that you use hotmail, gmail, 163 and other international mailboxes as your registered mailbox to ensure that you can successfully receive emails from eBay and overseas buyers.

2) Complete identity verification via credit card

To ensure transaction security, eBay needs to authenticate your account. We recommend using a credit card to complete the verification. If you do not have a credit card, you can also use your mobile phone and debit card to verify your true legal identity.

3) Confirm the registered email address to complete the registration

Finally, please go to your registered email address to check the confirmation email sent by eBay and activate your eBay account; however, to conduct cross-border transactions, in addition to an eBay trading account, you also need to register and bind a funding account for cross-border payments.

4) Bind your Paypal account

Step 3: eBay Integrity and Security Policy

Before you officially start selling items on eBay, you also need to understand eBay's integrity and safety policies, including eBay's credit rating system, eBay's item listing and sales policies, and eBay's requirements for seller performance and buyer satisfaction. Before starting eBay's cross-border business, please make sure you are aware of the following relevant policies.

Sellers' Notes: eBay Selling Policies and Requirements

eBay is committed to providing buyers and sellers with a high-quality online trading experience. To achieve this goal, eBay has established a user credit and access system. eBay requires sellers to comply with sales policies and listing rules and strive to provide buyers with the best pre-sales and after-sales services. Please click to view details. If you cannot comply with the policy requirements, please consider giving up selling on eBay!

Introduction to eBay Credit Rating System

eBay's credit rating system is mainly composed of three aspects: credit rating (Feedback), seller service rating (DSR) and transaction disputes (Disputes). These indicators together represent your reputation on eBay and users' satisfaction with you.

The reputation of eBay sellers plays a vital role in business development.

The impact of buyer satisfaction on sellers’ business

eBay measures your seller performance through the buyer's transaction experience. When a buyer leaves a neutral or negative review for a seller, or leaves a 1-2 point DSR rating (any of the four ratings) when evaluating a seller, or initiates a transaction dispute with the seller, it is a manifestation of a bad buyer experience (Bad Buy Experience, BBE for short). When you have too many BBE transactions, your seller performance cannot meet eBay's minimum seller standards.

Step 4: List a quality product

Successfully listing an item is the first step to start your eBay foreign trade. Please be sure to describe the item truthfully and accurately, and properly manage the buyer's expectations from the beginning. The more the buyer knows about the product, the less likely they will be disappointed with the transaction in the end, and the easier it will be for you to win the buyer's approval.

Must read before posting

Before listing an item, please make sure whether the item can be listed on eBay and whether it complies with the laws of my country and other countries. Items that are prohibited from trade or transportation in any country or prohibited from sale on eBay are not allowed to be listed for sale on eBay.

Select a publishing site

eBay has 40 sites around the world, serving buyers in 215 countries. Listing on any of these sites will allow global buyers to find your products. Currently, eBay US, UK, and Australia are sites with large transaction volumes and active members, and are also the preferred sites for most new sellers.

Start listing items

After selecting your listing site, just click the Sell button in the upper right corner of the eBay site to start listing your products. This video tutorial explains in detail how to successfully list a "high-quality" product with high exposure and high transaction rate on eBay US.

Step 5: Successful sales process

After successfully listing the product, the next step is to wait for customers to come. At the same time, you need to communicate with your potential buyers and provide them with all-round and professional services, so that the product can be sold successfully and the buyers can be satisfied and receive good reviews.

Respond to buyers' questions promptly

Buyers who are interested in your products usually ask you questions through "Messages" before making a formal purchase. Watch the video to learn how to answer buyers' questions and what to pay attention to when answering questions.

Relist unsold items

If your listing doesn't sell within a set time, you can choose to relist the item until it sells. Learn how to relist an unsold item and get your listing fee refunded in this video tutorial.

Collect payment Checkout Items sold, watch the video to learn how to confirm the buyer's payment status and payment amount, and then arrange shipment.

Ship and provide item tracking number

Video tutorials on shipping and providing item tracking numbers teach you how to package international packages, how to change the logistics status on eBay after the items are shipped and add the item's tracking number to eBay, and how to notify buyers that the goods have been shipped.

Received 5-star reviews from buyers

The key to getting 5-star reviews from buyers is to do your best in terms of product quality, communication, shipping time, and freight, so that buyers are satisfied and recognized. At the same time, when you receive a positive review from a buyer, you are also advised to express your gratitude to the buyer; when you receive a negative review, you can communicate with the buyer in a friendly manner to eliminate misunderstandings in the transaction and ask the buyer to modify the review. This is also a skill that must be learned to get good reviews.

Resolving disputes between buyers and sellers

Disputes between buyers and sellers are often unavoidable during transactions. When you encounter a dispute, you should actively respond and communicate to resolve it, and find out the cause of the dispute to avoid such disputes from happening again. This video tutorial introduces the types of eBay disputes from two aspects: "disputes initiated by buyers" and "disputes initiated by sellers" and how to resolve disputes according to the eBay dispute mediation process.

Withdrawing funds from your PayPal account

How to withdraw cash from PayPal accounts is the most concerned issue for every seller. As a multinational seller on eBay, you can directly wire the USD funds from your PayPal account to your local bank account in China. The USD funds will be transferred to your bank account in 3-7 days. Please confirm that your local bank account can accept USD currency, and then convert your USD funds into RMB.

Pay eBay Fees

eBay charges sellers a low listing fee and final transaction fee. Sellers are billed monthly and it is their responsibility to pay the fees on time. Watch the video to learn how to pay eBay fees via PayPal.

Step 6: Optimize listing strategies to increase sales

Now that you understand how to successfully list products and the transaction process, the next thing to consider is how to optimize your listing strategy, improve the ranking and sales of items, and ultimately gain a foothold in the eBay market.

Make sure your items are included in the search results page

Writing effective and relevant titles is the guarantee for your items to enter the search results page smoothly. The more relevant the keywords in the title are to the buyer's search keywords, the more likely your items will appear in front of interested buyers, which also means higher sales.

Improve the ranking of your items

Best Match is the default sorting method on eBay. It ranks sellers based on many factors, including the quality of service provided by sellers, item prices, seller ratings, etc. These factors may vary in different categories. For sellers, the key to improving item rankings is to focus on good business operations and provide buyers with great value products and services.

Attract buyers to click on the item search results page

When an item ranks high in the search results page, it depends on your preview image and subtitle to make buyers interested in your item and click on it. Of course, price is also one of the main factors that buyers consider.

Encourage buyers to bid on item details

The content displayed on the item details page is the most direct factor in the buyer's decision to buy. Use multi-angle large pictures to show the item, highlight the product highlights and value-added services, and clearly state your transaction terms and return and exchange policies, which can stimulate the buyer's desire to buy to varying degrees. In short, the more realistic the product, the better.

The more accurate the description and the better the service, the easier it is for buyers to take action to purchase your items.