How can eBay sellers save operating costs?

1. Provide Second Chance Offer

This is actually a good method when you have multiple identical products but are doing an auction. In addition to the highest bidder, you can send a second chance offer (SCO) to any other bidder. If the buyer accepts, the transaction will be successful. There are many benefits:

1. There is no posting fee for sending a second chance offer;

2. Buyers who have already made an offer are more likely to close the deal.

2. Reduction of some PayPal fees

1. Apply for PayPal's "Preferential Merchant Rate"

3. Apply for "Digital Goods" Rate

This is mainly aimed at sellers who sell e-books, software, game coins and other products. There should be relatively few sellers in mainland China. The editor directly links to this. If you sell such products and most of them are priced below $12, you can take a look. www.paypal.com/webapps/mpp/digital-goods

4. Reasonable use of listing enhancements

In some highly competitive categories, experienced sellers may use some listing enhancement features (such as bolding the title, adding a subtitle, listing in two categories, etc.) to ensure that their listings stand out from many competitors. However, if they are not used properly, the money may not be spent wisely.

As for how to "use it reasonably", there is actually not much theory, so the editor will directly use the tool Terapeak.

The above picture is a summary of the "listing enhancement features" that sellers have used from the numerous results after entering "women shoes" in the eBay research tool Terapeak. You can pay attention to the "transaction rate" column. Not all listings that use special features will have a high final transaction rate. But with such a table, the next time you decide whether to use the "listing enhancement feature", you will be more purposeful and can better predict the possible transaction rate.

5. Check your monthly eBay bill

When it comes to saving money, this method is perhaps the most intuitive. Especially when your team is getting bigger and bigger, you simply can't do everything yourself. At this time, what you can do is to grasp some key points, and checking the monthly bill is the best way.