What are the account requirements for the eBay Seller Center Advanced Edition? What new features does the Advanced Edition have?

What are the account requirements for eBay Seller Center Advanced?

1. eBay Greater China accounts in China, Hong Kong, and Taiwan

2. eBay Manage Account

3. The account's transaction amount in the previous week is >= 100 USD or the transaction count is >= 5.

4. The listing diagnosis function only supports listings with a transaction amount of more than or equal to USD 100 or a transaction count of more than or equal to 5 in the previous week.

What new features does the Advanced Edition have?

1. The advanced version of eBay Seller Center provides an overview of account sales

Account sales overview provides performance data for each sales link of the current account, and references trends by comparing it with its own historical sales data.

2. eBay Seller Center Advanced Edition provides category sales reports

Category Sales Report: Based on the account sales overview, the sales data of each link of the account is subdivided according to the site + category with the largest transaction volume. By comparing with the data of the previous week, the categories with declining sales performance and the corresponding sales data will be displayed in red. Click the "Expand Details" button to view the historical trend data of the relevant performance. At the same time, you can further enter the relevant listing diagnostic report to analyze the problem through the sales performance of specific listings.

3. The advanced version of eBay Seller Center provides listing diagnostic reports

The publication diagnostic report further identifies the specific causes of the problems exposed in the account sales overview and category sales report through the corresponding specific publication data. The data is updated weekly.

4. Logistics issues

Logistics method issues: By comparing with dynamic benchmarks (the definition of dynamic benchmarks is described in the "Dynamic Benchmark Definition" of this article, the same below), you can find out where you can improve your freight performance.

5. Picture and description issues

For image and description issues, by comparing with the dynamic reference publication, you can find out whether there are deficiencies in the number of published images and the filling rate of product attributes. Uploading the same number of published images as the dynamic reference publication and filling in as many correct product attributes as possible will help improve product exposure.

6. Price Issue

Regarding the price issue, we will compare the data from the previous five weeks with the dynamic reference to check the transaction rate of the same product in each price range and the difference in competitiveness with competitors, and strive to achieve a relatively high transaction rate in the high price range. Prices are all in US dollars.

7. Keyword Problem

For keyword questions, relevant popular keywords are provided for specific listings. The size of the bubble to which the keyword belongs represents the popularity of the keyword. Gray bubbles represent keywords that have been used in this listing, and blue bubbles represent keywords that have not been used in this listing.

8. Traffic diversion issues

Traffic issues: By comparing with dynamic reference publications, you can check the gaps or differences in BestMatch ranking performance and traffic sources.

This is the end of the introduction to the advanced version of eBay Seller Center. If you want to get more information about the advanced version of eBay Seller Center, please pay attention and we will continue to answer your questions~