[eBay Newbies] eBay listing rules

Correctly describing the information of the items to be listed can not only increase the transaction rate, but also avoid unnecessary transaction disputes caused by inconsistent item descriptions after the transaction. Incorrect listing descriptions will disrupt the trading order of the eBay market. Improper listing descriptions will lead to the deletion of illegal products, account restrictions, and in serious cases, the account will be frozen. When listing items on eBay, sellers should pay special attention to the following rules:

1. Choose the correct item category

eBay items must be listed in the correct category. If there are multiple subcategories of the items for sale, the items must be listed in the corresponding category.

For example: To sell a ring, you need to log it in the "Jewelry > Rings" category, but not in the "Jewelry > Others" category.

2. Set the item location correctly

Sellers must truthfully fill in the shipping location of the item in the "Item Location" column: Generally, the item location must match the account information. If the item is located in another place or country, be sure to select the real location when listing (do not just declare it in the item description) to avoid unnecessary transaction disputes in the future; special attention should be paid to the setting of shipping fees to match the item location;

If the account information is China, the item location is the United States, and the item is purchased by a US seller, the shipping price must match the local US shipping price and cannot be set as the shipping price from China to the United States.

3. Use links that meet eBay standards

When you list an item on eBay, you may use some links in the item description to help promote the item. However, some types of links are not allowed. For example, you may not link to a personal or commercial website. Please note that this link policy applies to any text or image (such as a photo, trademark or icon) that can lead users outside of eBay. No link may point to a page outside of eBay that contains information about the sale of an item.

4. Item Image Standards

High-quality pictures can provide buyers with a better shopping experience and make items easier to sell, so eBay has a set of detailed standards for item picture postings:

● All listings must include at least one picture;

● The longest side of the image must not be less than 500 pixels; (800 pixels or more is recommended)

● The image must not contain any borders, text or illustrations;

● Used items cannot use eBay catalog pictures;

● Please respect intellectual property rights and do not steal other people’s pictures and descriptions.

5. Pre-sale listings must comply with the pre-sale listing rules

Pre-sale listings are when sellers list items that they do not own at the time of listing. Items in these listings are usually sold in advance of their delivery date to the general public.

The seller must guarantee that the item can be delivered within 30 days from the date of purchase (i.e. the date the listing ends or the date the listed item is purchased from the eBay store). eBay allows it to list pre-sale items with restrictions.

Sellers who list (pre-sale) items on eBay must indicate when listing:

● The item is a pre-sale item, and the delivery date is stated, guaranteeing that the item will be delivered within 30 days from the end of the listing;

● In addition, this text must be in (at least) HTML font size 3. eBay will terminate any pre-sale items that do not include this information.

Please pay special attention that when Samsung and Apple launch popular new consumer products, eBay will formulate corresponding independent pre-sale policies. If you plan to sell such items, please check the announcement on eBay's official website in a timely manner.

6. Comply with HTML and JavaScript coding rules

eBay prohibits members from using the following specific types of HTML and JavaScript coded text functions in listings. Violation of this listing rule will result in the deletion of online products, repeated violations will result in account restrictions, and serious violations will result in account freezing. It is recommended that users consult the listing platform customer service before listing products to avoid unnecessary violations.

The following types of HTML and JavaScript are illegal:

● HTML or JavaScript used to place or read cookies on any eBay page

● HTML or JavaScript that redirects users away from eBay to another page (such as "replace" code)

● Automatically call remote code and HTML or JavaScript of the page (such as JavaScript includes or iframes)

● HTML or JavaScript that can change login information or write to another user's computer hard drive

● HTML or JavaScript used to create automatic "pop-up windows" (Exception: links that open in a new window when the user clicks them)

● HTML or JavaScript that automatically posts code to eBay

● HTML or JavaScript that can automatically load any binary program on another user's computer (Exception: Flash content)

● Automatically overwrite HTML or JavaScript in any area of ​​a listing except the item description area