The Beginner's Guide to Opening a Store on eBay is here! Get it now!

As we all know, more and more sellers are joining the cross-border e-commerce queue. Of course, with the increase in cross-border sellers, the cross-border competition is becoming more and more fierce. So how can you stand out among so many sellers? The editor believes that novice sellers urgently need to master store skills.

So how do you increase store traffic and sales?

First of all, sellers need to reflect on whether their products and pricing are reasonable and whether their methods are in place. According to relevant data analysis, clothing accessories, jewelry and watches, and consumer electronics are the top three in foreign consumption. Therefore, the editor recommends that sellers who have newly registered eBay accounts should choose products from these three aspects. You should know that these three have their own "hot search" system.

So in terms of sales methods, how do you encourage others to consume?

The simplest way is to patiently solve the buyer's questions and dispel all the concerns in the buyer's mind. It is recommended that buyers can appropriately offer some discounts or give small gifts to promote the buyer's desire to buy. Of course, the price reduction problem on the eBay platform is also the most serious problem. There are a large number of novice sellers on the platform who have lowered the prices of many products in order to grab customers. However, in fact, price adjustment is not good for anyone, because if the price is reduced to the cost price, it will mess up the existing market. The editor believes that under the premise of ensuring one's own profit margin, improving service quality is a more long-term solution.

So what are the common mistakes that sellers make on the eBay platform?

You should know that the eBay platform is becoming more and more strict nowadays, and many sellers like to bid the products starting at 0.99 yuan, but the shipping fee is quite high, or ask the buyers to pay directly through PayPal instead of trading through the platform. Although this saves money, it is easy to be reported. You should know that once eBay finds it for the first time, the product will be deleted. The second time, it may be frozen for a month or even the account will be frozen, and the loss will be greater.

It is worth mentioning that new sellers should know that product description and pictures are the key to whether the product can be sold. The product description must be clear and the pictures must be clear. Of course, the beauty of the pictures is important, but remember that the photos must not be distorted. If the buyer receives a product that is very different from the picture, it will directly affect the evaluation of the store.

I always hear some sellers say that it is difficult to make a detail page. In fact, I think some suppliers can provide high-definition product pictures without watermarks. Here I recommend the PFHOO website, which has a one-click function to upload new data packages without wasting your time. Of course, the postage issue cannot be ignored. The specific postage fee standards must be clearly stated to the buyer. You must know that the bad reviews caused by postage will never be deleted.

In addition, reviews are very important. I believe that new sellers may encounter some unexpected situations during the transaction. Most buyers can understand through timely and active communication with buyers. It should be noted that some buyers may give unfriendly reviews. In this case, I suggest that sellers explain and solve the problem in time. I believe that reasonable buyers will naturally cancel your review.

If it is an unreasonable review, the seller just needs to explain his position clearly, and never be sarcastic. You should know that the seller's explanation of the review is not only for the buyer who has already evaluated, but more for potential buyers. If you lose your identity and quality, you will lose many potential buyers.