According to the report, RNCOS said in a statement that factors such as franchising, multi-brand concepts and online clothing retailing have led to a growth in demand for branded Chinese clothing in China. The report said that the women's clothing sector showed signs of leading the Chinese clothing market, and this trend is likely to continue in the future. The women's clothing sector grew at a double-digit annual rate. The report said the sportswear market is also expected to grow rapidly in the near future, with China's total apparel industry forecast to grow at a compound annual growth rate of 23% between 2012 and 2015. In terms of emerging trends, the report said clothing retailers are entering smaller towns and making significant investments in marketing. As consumers become more aware of environmental protection, the number of Chinese apparel manufacturers adopting environmentally friendly technologies is increasing, thus catering to the growing demand for environmental protection projects at home and around the world. Most companies going "green" typically use sustainable natural materials. While cotton, wool and silk are considered eco-friendly fabric choices, other materials such as rayon, carbon fiber, Tencel, bamboo fiber and soy protein fiber are also becoming increasingly popular, the report added. |
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