One of BESTSELLER's brands—

ONLY targets young women aged 22 to 35. They are outgoing, outstanding and unique. ONLY's clothing series has a high degree of personalization and a unique fashion attitude. The styles are vibrant and passionate, and are inspired by the most avant-garde trends of each season.

To meet the needs of young people pursuing fashion, BESTSELLER launched the ONLY brand in Denmark in 1995. Since the opening of the first store in Norway in 1997, ONLY has 125 directly-operated stores and 2,140 agency stores in Europe and the Middle East. You can see ONLY stores in Australia, Czech Republic, Denmark, Finland, Germany, Latvia, Lebanon, Lithuania, Netherlands, Norway, Slovakia, Spain, Sweden, Switzerland and China. Bestseller Fashion Group introduced the ONLY brand to China in 1996, and has now opened nearly 300 stores in large and medium-sized cities in China, such as Beijing and Shanghai.

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One of BESTSELLER's brands——ONLY

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