eBay Australia Annual Data Report

eBay Australia had nearly 200 million active users in the first quarter of 2019, of which 90 million were from PC and 100 million were from mobile. Its global website brought 36.6 million users to the Australian website.

Meanwhile, Amazon Australia had 35.5 million visitors, 20.63 million of which were from desktop and 14.87 million from mobile. Its global website brought 58.1 million visitors to the Australian site.

1. Total number of products on eBay Australia: 410,652,170

On eBay.com.au, there are 410,652,170 products for sale, with an average of 2.275 product links listed per seller.

2. Best-selling categories on eBay Australia: Clothing, Shoes, Accessories

22% of the top sellers’ main categories are Clothing, Shoes, Accessories. Other relatively popular categories are: Home & Garden-17%, Phones, Smart Watches & Accessories- 9%, and Health & Beauty-8%.

3. Total number of reviews on eBay Australia in a single month: 13,265,322

The number of feedback comments received by all sellers on eBay Australia in the past month reached 13,265,322, which is more than the average monthly feedback received in the past twelve months. We use the change in the number of feedback to judge the activity of eBay sellers.

4. 99% of sellers on eBay Australia have an eBay store

Most, or more precisely, 99% of the top sellers run an eBay store. Sellers can choose to run a Basic, Premium, or Anchor store to increase profits. But all eBay stores require sellers to have a homepage on the site. This means sellers can customize the design, create internal pages, and name their store.

5. 85% of the top sellers on eBay Australia have the Top Rated Seller logo

The Top Rated Seller logo is usually awarded to sellers who meet certain sales and tracking requirements and meet some specific performance standards. 85% of the top sellers on eBay Australia have the Top Rated Seller logo, and only 15% of these sellers with the Top Rated Seller logo are Australian sellers.

6. eBay Australia has 15% Australian sellers vs 85% international sellers

Most of the top sellers are Chinese, accounting for 32% of the total number of sellers on the Australian site. Other relatively large sellers are from the United States (22%), the United Kingdom (21%), and Australia (15%). Many sellers on the eBay Australian market are not local sellers, but cross-border sellers. Although eBay is a local website for Australian customers, most of the sellers are from China. Therefore, local eBay.com.au sellers are filtered to only Australian sellers.

7. 35% of the top sellers on eBay Australia are located in China

35% of the top sellers are located in China and Hong Kong. On eBay.com.au, 35% of international sellers are in China and Hong Kong, which shows that international sales on eBay are dominated by Chinese sellers, and customers are happy to buy from them. Because there is no concept of two-day delivery on eBay, many sellers do not have particularly demanding requirements on delivery time, but are used to waiting a little longer before receiving the goods.

This is the end of the knowledge about eBay Australia in this issue. If you want to get more information about eBay Australia, please pay attention and we will continue to answer your questions~