Useful Information | What are some good operational ideas for eBay?

For sellers who have just started selling on eBay, many things are confusing and they don’t know where to start. In fact, as long as you have a clear operational thinking and follow the process step by step, it is not very difficult. So what aspects should we focus on to do a good job in operation?

1. Conversion rate

eBay conversion rate directly affects the listing ranking and subsequent sales. New products only have a relatively good virtual ranking in the first 3-5 hours after they are put on the shelves. However, after 3-5 hours, the ranking will naturally fall back. Therefore, if a product can attract high attention and clicks from buyers after it is first put on the shelves, it can provide a good foundation for subsequent sales. Of course, if it can be sold in the first few hours, it may be a potential product. It can be regarded as a key product.

2. Inventory issues of hot-selling products

If you launch different new products, which new product will be better exposed? It depends on the dominant category of your store. For example, an account mainly sells clothing and home furnishings, among which clothing sells well. Then when you launch several home furnishings and clothing on the same day, after the virtual ranking of the new products drops for 3-5 hours, the exposure of new clothing products will be stronger than that of your home furnishing products, because the dominant category of your store is clothing. That’s why you should pay attention to the derivative development or derivative promotion of similar products to get twice the result with half the effort. Therefore, it is recommended that the account manager should focus on breaking through the dominant categories of your account first, the more detailed the better.

3. About Transportation and Customer Service

Your first step in expanding overseas is to be able to ship your products. You have a few options:

•You can use eBay’s shipping process. This is the simpler option, but it may not meet all of your needs. In short, you add the location you want to send to your eBay listing and use eBay shipping. Their global shipping program takes a lot of the hassle out of it. You ship your goods to an eBay shipping center, and eBay will handle all of the customs and ship the goods to the buyer.

You also need to understand the trade rules and tariffs in your country and the country you are going to. It is a more complex process, but you can do it if you approach it country by country, region by region.

4. Optimize Listing

Most international eBay sellers use their "home" listing and simply state the region or country they will ship to. There are buyers in many countries around the world who visit US and UK eBay listings to find products.

Your other option is to place your listings on any of the 23 international marketplaces that eBay currently has. In this case, you will need to complete the translation and localization of your product listings and descriptions, as well as all operational management issues, such as currency.

This is the end of this issue on eBay operations. If you want to get more knowledge about eBay operations, please pay attention and we will continue to answer your questions~