For novices, if you have no idea what kind of products to sell, you can look at what other merchants are selling, just as a reference. First determine a large category, and then there is a best seller under the category. In the specific operation process, you must also prevent being complained about for copycat sales. In addition, hot-selling products found on other platforms may not necessarily become popular when they are put on Amazon. This is because each platform has a different positioning of the market and consumers. I believe that sellers who operate on multiple platforms should be very clear about this. In terms of specific operations, there are several small tools that can help sellers make choices and judgments. HotNewReleasesTools This tool is located in the upper right corner of a large category page. When you open it, you will see the hot-selling products listed on the Amazon platform, as well as data analysis of products that may be hot-selling in the next step. Sellers can basically make their own judgments on hot-selling products and trends by combining seasons, festivals, Google search keywords, and various social promotion groups. MostGiftedTools This tool is mainly aimed at the needs of festivals and gift giving. This can be seen as a list of what consumers expect to buy. The significance of this tool for product selection is that for some reason, the biggest reason is that the price is temporarily high, and those buyers with weak purchasing power will hope for price reduction during the event. Amazon platform collects the products that this type of buyers do not buy now but may buy when the price drops for sellers' reference. Sellers with price advantages can consider winning over this type of buyers. The editor is also a beneficiary of this tool. Note: The products under this tool are mainly some non-essential products. MoversandShakersTools This tool will use red and green arrows to indicate products with increasing and decreasing popularity. The significance of this tool for product selection is that you can consider products with increasing popularity indicated by green arrows as hot-selling products. In the specific implementation stage, we must also prevent complaints about follow-selling. Don't consider well-known big brands if you don't have authorization. There are also products with an "R" mark on the title of the picture. In addition, the official website of the trademark office of the country where the seller is selling should also be a website that sellers frequently visit to keep abreast of the status of trademark registration. Five commonly used Amazon product selection tools: 1. Jungle Scout JungleScout has WebApp and Google Chrome extensions that can be seamlessly integrated into the seller's e-commerce business. This tool focuses on helping Amazon FBA sellers select products, but it is not free. To use this tool, sellers need to pay $29-99 per month. 2. Sorftime Sorftime is a standard selection tool for Amazon sellers. It has launched the Amazon DSF double sorting and filtering selection method. It classifies and sorts more than 20 different data dimensions for each category. You can immediately know which category has the highest average price? Which category has the lowest A+ share? Which category has the highest proportion of new products? Which category has the lowest proportion of Amazon self-operated products? 3. UnicornSmasher UnicornSmasher is a free Chrome extension that provides an organized data dashboard that allows sellers to research products they want to sell. And this free product selection tool provides Amazon sales data to help sellers quickly find products with potential business opportunities. 4. CamelCamelCamel CamelCamelCamel is a free tool that tracks prices of specific products on Amazon. It also allows sellers to get price updates on products they want to purchase. 5. AMZShark AMZShark is a set of Amazon product selection tools that focuses on researching new products. It includes SalesTracker, NicheScout, SearchRankingsTracker and KeywordExplorer. Sellers need to pay $299 per month, but the first month is only $10. This is the end of the introduction to Amazon's product selection tools. If you want to get more information about Amazon's product selection tools, please pay attention and we will continue to answer your questions~ |
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