Google's overseas expansion plan joins hands with CCEE to launch a big move

The wave of cross-border e-commerce going global continues, and Google's global plan and CCEE continue to enter the industrial belt. When Made in China meets foreign trade upgrades, transforming into cross-border e-commerce has become the choice of many factories; using independent websites to go global is also a path for domestic brand manufacturers. On May 10, Google's global plan and CCEE set off again and entered Shantou, Guangdong, known as the "Chinese Brand Economy City".

Traditional foreign trade transformation and upgrading encounters difficulties, but switching to independent stations often leads to pitfalls

Nowadays, the proportion of Shantou's real economy relying on traditional industries is still relatively large. Take Chenghai's toy industry as an example. Toy manufacturing and production are the main components of the local economic system. However, in recent years, with the accelerated pace of industrial transformation and upgrading, Chenghai's toys have begun to transform and upgrade.

Toys from Chenghai, shoes and clothing from Jinjiang, small commodities from Yiwu, furniture from Shunde, shoes from Wenzhou... Most of the manufacturers in these industrial belts have local resources and a certain product background. They have certain advantages when transforming into cross-border e-commerce or building independent websites, but the reality is that they keep stepping into pitfalls. For example, when manufacturers build independent websites, it takes time, effort, and money to set up their own development team; it takes a long time to develop the website; they only promote but do not test, and the channels are single; the payment and logistics options are narrow... In summary, there are the following points:

1. Differences in operational thinking and unclear strategies lead to blind expansion or hesitation and difficulty in moving forward;

2. Team building is difficult. It is difficult to find suitable operation talents, which is time-consuming, labor-intensive and costly.

3. The website positioning is not accurate enough and cannot quickly match consumer groups;

4. The drainage channel is not effective, time-consuming and has poor conversion rate.

A series of "roadblocks" have put traditional foreign trade enterprises in a "deadlock" in their transformation! What should we do?

Google's overseas expansion plan and independent website bigwigs are coming, please take advantage of these 4 major benefits!

In 2019, both cross-border e-commerce sellers and traditional foreign trade companies have invested in independent websites, the former to achieve branding, and the latter to achieve brand overseas expansion. But no matter what the purpose is, one of the core of independent websites is to obtain traffic at a low price. There is no doubt that traffic means sales, and traffic means greater exposure.

During this "Shantou trip", Google's overseas expansion plan brought super rich benefits to local companies. Through digital marketing channels, it provides new ways for foreign trade companies to go overseas in the "Internet +" era, and provides services such as consumer analysis, industry insights, and technological innovation; formulates targeted delivery strategies for different channel markets to help companies reduce costs, improve efficiency, and improve quality and innovation; focuses on the pain points and difficult problems of traditional manufacturers to help brands go overseas. It is reported that there are countless manufacturers who have successfully achieved the transition from traditional manufacturing to cross-border e-commerce, smart manufacturing, and brand overseas expansion using Google's overseas expansion plan.

In addition, independent website building experts will share their successful methods of attracting traffic on site, providing companies with tips on how to increase conversion rates and increase customer unit prices, helping companies reduce costs and increase efficiency. There will also be six major operating skills exposed and overseas market analysis of local hot-selling categories. In short, you can get the following four benefits by participating in the event:

• Comprehensive understanding of cross-border e-commerce market opportunities and development trends;

•Google big data reveals overseas buyers’ characteristics, online behavior habits, etc.;

• Opportunity to communicate face-to-face with Google's top mentors and answer your questions;

•Tips for building a high-quality independent website from 0-1.