How to use Google AdWords tool? What are some good ways to use it?

Before we look at how to use Google AdWords, let’s take a look at some of its main features:

1. Wide coverage, multiple advertising platforms

2. Highly targeted, only shown to those who are interested

3. Target by country, language, or region

4. Controllable costs and high return on investment

How to use the Google AdWords tool?

1. Use BidModifier based on location information

Marketing results can vary greatly depending on the geographic location. Google Analytics provides information such as the areas that generate the most conversions and profits, so bid modifiers should be set in AdWords according to the data provided by Analytics. In this way, you can invest less budget in less profitable areas and invest the money in the most profitable areas.

2. Use Remarketing BidModifier Search Marketing Campaigns

Remarketing activities are very common. Some users visit your website but do not convert into paying users. Therefore, it is very necessary to correct the remarketing.

By performing regular Google AdWords searches, you can set up BidModifer for first-time visitors to your website, which will make your ads more competitive, relevant ads will appear in more prominent positions, and therefore reach potential customers more effectively.

3. Use the system to conduct ad separation testing

In addition to regular split testing of ads, it is best to have a system that can continuously optimize and improve. For example, you can use the system to test different headlines and then choose the one with the best returns. After that, you can also use this title to combine with different display URLs to create the best advertising combination. Of course, you can repeat this process every day, or once a week, or once every two weeks. As for the specific frequency, it depends on the relevant marketing data accumulated in your account.

4. Check the search term report and determine new navigation keywords

In addition to campaign keywords, the search terms report also shows which keywords triggered your ads. This report is very helpful because it can retrieve some keywords that can make you money and even build a navigation keyword list. With this report, you can make better use of your budget and spend money on the most effective keywords.

5. Use bounce rate, site dwell time, and page views to evaluate keywords

You need to evaluate the potential of keywords, but the key point is that people usually only focus on the conversion rate. In fact, you should pay more attention to what visitors will do on the website after clicking on that keyword. When people click on a specific keyword and have not yet converted into paying users, what you need to do is remarketing, and having evaluated keywords will provide you with a lot of help.

6. Eliminate mobile apps from displaying targeted ads

Google's display ads will automatically appear on mobile apps by default. According to the "FatFinger Report" released by GoldSpot Media, half of all clicks on mobile app banner ads are due to unintentional clicks by users' "fat fingers". For advertisers, if half of the budget is spent on ads that are unintentionally clicked, it will obviously be a waste of time. To avoid this, you can find the "GMobMobileAppNon-Interstitial" option in the target tab of Google AdWords and set it.

7. Optimize remarketing with Google Analytics

Remarketing campaigns target people who visit your site (even if they only stay for four seconds) but don't convert into paying customers. You can set parameters in Google Analytics to filter out some irrelevant traffic in AdWords remarketing campaigns. For example, you can filter out visitors who stay on your site for less than a minute and focus on visitors who browse at least three pages of your site.

8. Use Auction Insigts to Maximize Reach

AuctionInsights reports are available at the campaign, ad group, and keyword level. For competitors bidding on the same search, this report lets you see a lot of things like ad impressions, the number of impressions your campaign has on Google, and whether a higher bid would result in a higher position on Google.

This is the end of the knowledge about Google AdWords in this issue. If you want to get more information about Google AdWords, please pay attention and we will continue to answer your questions~