How does the description of product features on the eBay platform meet the needs of the site?

The characteristics of eBay products are directly related to the development direction of the products of eBay sellers. As an eBay seller, how should I write the characteristics of eBay products?

Compare eBay and Taobao

A comparison between eBay and Taobao shows that there is a world of difference in descriptions. Taobao's descriptions are detailed and complete, while eBay's descriptions are simple and don't even have a single detailed picture.

The main reason is that Taobao was once known as "China's largest counterfeit distribution center" (although it has improved a lot now); while eBay pays more attention to the protection of buyers, and the sale of counterfeit and knockoff goods is absolutely prohibited, so buyers can rest assured. Therefore, in addition to the technology, the most important thing about our product description is also to reassure buyers.

So how do we make a complete product description that complies with eBay search rules?

1. Repeat your product title in the first line of the product description

2. Highlight the advantages and features of the product compared to similar products and the value it can bring to buyers

3. Make sure the description is clear and easy to read. Don’t use complicated fonts or too many colors.

4. Use spelling check to avoid grammatical errors (check grammar with Word in the early stage)

In word2007: Review -> Spelling and Grammar to check English spelling.

In word2003: Tools -> Options -> Spelling and Grammar, check English spelling.

5. In the product description, state your working hours so that buyers know when they can contact you.

6. Provide buyers with common questions when purchasing the item and solve the problems they may encounter before deciding to bid. In the product description, explain the store policy, which usually includes payment policy, freight policy, return and exchange policy

7. Do not use brand trademarks without permission (key point, to avoid store closure)

8. Do not use requirements or statements in product descriptions that may cause buyers to be offended.

The above is the description of the characteristics of products on the eBay platform. For more information about eBay, please continue to pay attention!