What are the rules for Facebook advertising? A guide to avoid pitfalls~

To place Facebook ads, we first need to understand some of the Facebook rules. After understanding some illegal and prohibited content, we can make detailed options. So what are the Facebook advertising rules?

1. Creative materials that may cause fear or shock are not allowed.

Advertising images must not use materials that may cause fear or shock. Such advertisements contain sensitive content and usually cause negative reactions from viewers.

2. Prohibited images include but are not limited to:

.Pointing a gun at the user

.Excessive blood/blood clots

.Excessive violence in comics

.Car accident

3. Do not use misleading or deceptive content or claims

Advertisements must not exaggerate or fabricate information, or exaggerate product performance or service effectiveness.

.Do not make false claims about the treatment or efficacy of chronic diseases, or any other diseases.

.Avoid exaggeration or hyperbole.

Do not make false or exaggerated statements about achieving results in a short period of time, such as losing weight or earning high profits in a short period of time.

4. Do not use pictures and videos containing adult content

Ads should not use images that contain the following:

.Suggestive behavior

.Implied Nudity

. Showing too much skin or cleavage

.Sexually suggestive postures

Focus on individual body parts, such as buttocks or breasts, even if it is not explicitly sexual in nature.

Lip licking, lip biting, putting fingers or genital objects in the mouth and other types of sexual innuendo are not allowed.

5. Avoid APP fraud/fake phone functions

.You are not allowed to promise effects that cannot be achieved, such as being able to see through things using this APP.

.You must not mislead users by claiming that the app has functions that exceed the performance of the phone's hardware. For example, the app can add fingerprint recognition functions to the phone screen/emit colorful light/weigh/use the app to forcibly lock other apps, etc.

.It is strictly forbidden to exaggerate the functions of the product.

This is the end of the introduction to Facebook advertising rules. If you want to get more information about Facebook advertising, please pay attention and we will continue to answer your questions~