Why do cross-border social e-commerce?

The commercial potential of social e-commerce is widely optimistic, and various industries have invested in this hot land. Among them, the cross-border e-commerce industry is no exception and has become an important participant in the social e-commerce army.

The rapid development of mobile Internet has laid a good foundation for the birth and smooth development of social e-commerce. Today's cross-border e-commerce is no longer just about selling goods, but is gradually focusing on its "social" capabilities to better develop e-commerce through social networking.

Cross-border sellers need new marketing methods to stand out in an industry full of giants. The combination of cross-border e-commerce and social networking can be said to be an upgraded development of cross-border sellers' marketing strategies.

The essence of social e-commerce is an e-commerce model that takes people as the core and uses the sharing economy as a favorable weapon.

Advantages of social e-commerce over traditional e-commerce

1. Low cost: User referrals are the cheapest way to acquire customers, and social e-commerce happens to take advantage of this. Generally speaking, the cost of acquiring customers for traditional e-commerce accounts for about 15%, while social e-commerce accounts for only about 3%.

2. High conversion rate: Social networking is based on the relationship between acquaintances, and has transformed from the funnel model of traditional e-commerce to a fission model.

Why do we need to engage in cross-border social e-commerce?

With the rapid rise of social networking sites and e-commerce, it is becoming increasingly important for cross-border sellers to use social e-commerce skills. For overseas sellers, Facebook, Twitter, VKontakte and TikTok, the international version of Douyin, are all available channels for dissemination.

1. The number of people using social media and the time they spend on it continue to rise

In the United States, nearly four-fifths of adults use social networks, and those who frequently surf the Internet spend 23% of their online time on social networks and blogs, and 70% of social network users have shopped online.

2. Internet habits have changed dramatically, and fragmented Internet access has become the norm

Mobile Internet allows people to access the Internet anytime and anywhere, and the time spent online is no longer continuous for several hours, but is very fragmented. The development of mobile phones has made social interaction easier and easier, and people's demand and desire for social interaction have become unprecedentedly strong.

3. Social e-commerce platforms are sinking and tend to provide basic services

Social e-commerce can use the fully functional standardized transaction services provided by the social e-commerce platform to realize transactions within the closed loop of the social e-commerce platform, or it can recruit or employ third-party developers or service providers through the social e-commerce platform to customize and deepen the development of part or all of the transaction service interfaces provided by social tools to create a personalized transaction environment, so as to achieve a balance between the resource input of the social e-commerce platform and user needs.

4. Social e-commerce channels have strong demand and tend to break out of the closed loop of social platforms

As social e-commerce grows, it is clear that it is no longer satisfied with operating within the closed loop of social platforms, and tends to obtain more traffic. Merchants on Amazon can build a closed loop that penetrates the social platform based on the social e-commerce platform in order to obtain user traffic through multiple channels.

5. Branding trend has become a prominent feature of the current development of social e-commerce

For the social e-commerce industry that focuses on word-of-mouth, brand influence plays a particularly prominent role in marketing, so we must gradually realize the importance of establishing and promoting brands.

It can be said that the social shopping model is to obtain relevant information about products, prices and transactions by applying the wisdom of the masses, accumulated information and communication between users in the environment of social media.

Allow users to create customer shopping lists and share them with friends on social media;

Relevant information can be transmitted through the website, and shopping-based dating models have emerged.

Especially when consumers do not have clear and strong consumption needs, you can gradually let them know your product information during the communication process, thereby guiding them to stimulate consumption needs. In order to improve transaction efficiency, reduce transaction costs and attract more users, the model and form of social e-commerce are constantly upgrading and evolving.

Social e-commerce is a network of business relationships between people, and consumers are required to pay real money. Therefore, trust is emphasized here more than anywhere else, whether it is trust in other individuals, trust in experts, or trust in the professional ability of editors.

How to build this trust during development and maintain it for a long time to form word of mouth is very critical to the development of social e-commerce.