How much do you know about Amazon's Climate Pledge Friendly logo?

1. The role of the Climate Pledge Friendly logo

a. Amazon creates a separate “aisle shelf”

Amazon has set up a free platform specifically for Climate Pledge Friendly products. It means creating a separate page in your brand's Amazon flagship store to display our Climate Pledge Friendly products in a dedicated "aisle shelf". This operation can help buyers discover such products and meet their shopping preferences for "more sustainable". This also gives us additional exposure.

This is a page that Amazon has set up specifically for products with the Climate Pledge Friendly logo. By clicking shop, we can see all products with the Climate Pledge Friendly logo.

The products include groceries, home, fashion, beauty, personal electronics and other categories. All products participating in the program will be clearly marked in the search results and display pages, and there will be a special area on the Amazon main site to display these products.

b. Increase clicks and conversion rates

Sellers’ products are easier to be discovered and purchased by consumers. If the seller’s products meet the standards of a specific sustainable certification agency, they can apply to Amazon for the “Climate Pledge Friendly” logo to highlight the product and increase clicks and conversions.

2. How to obtain the Climate Pledge Friendly logo

Amazon works extensively with external certification agencies, including government agencies, non-profit organizations, and independent laboratories, to help buyers distinguish more sustainable products. The above are all Amazon's partner agencies. It should be noted that the "Climate Pledge Friendly" logo is for individual products, not brands. Therefore, if you want your product to get this logo, it must be certified by a sustainable certification agency designated by Amazon, and at least one certification can be applied for this logo.

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