Amazon launches new plan! And it supports traffic and conversion!

As the first major company to announce its goal of achieving net carbon neutrality by 2040, Amazon announced in June this year the establishment of a $2 billion Climate Pledge Fund to support the development of sustainable businesses in order to achieve this goal.

About Climate Pledge Friendly

Climate Pledge Friendly is a project that Amazon is launching, which is committed to helping consumers find and buy sustainable products more easily through this project, so as to achieve the goal of protecting the ecological climate. (For more details, please contact the Super Network hotline: 021-51029391)

How to get the Climate Pledge Friendly label?

Amazon will invite sellers to participate in this project via email, as shown below

Where are the acquired tags displayed on the platform?

When buyers search for products, they will see the label in the product-related information, indicating that the product has one or more of 19 different sustainability certifications (some certifications may not be displayed on the label, please call 021-51029391 for details) , and at scale, these small differences in product size and weight result in significant carbon emissions reductions.

What are the benefits of Amazon’s Climate Pledge Friendly program for sellers?

1. Sellers’ products will be discovered and purchased by consumers more quickly.

As long as the buyer's product meets the standards of a specific certification body, such as the following figure

You can apply to Amazon for the "Climate Pledge Friendly" logo, making your product easier for environmentally conscious consumers to find and order.

In addition, most categories (for details, please call the hotline 021-51029391) can apply for this logo, such as food, home, fashion, beauty, health, digital, etc.

Consumers can see the "Climate Pledge Friendly" logo not only on the search results page but also on the product details page. After clicking on the logo, they can also learn about the specific organization and its measures and contributions to environmental protection.

Second, each store that obtains the "Climate Pledge Friendly" logo will be placed on a dedicated page by Amazon, allowing consumers to browse on demand and find sustainable certified products.

In this way, products that meet sustainable standards will have the opportunity to appear here and gain more and more accurate traffic, which also gives sellers an advantage over other competitors.

Are you still worried about not passing the factory inspection? Don’t worry! Chaowang Consulting has been engaged in factory inspection and certification consulting for many years. We have rich experience and connections, and are familiar with the process and steps of factory inspection and certification. We can help companies solve certification problems at any time, easily deal with them, and pass them smoothly! Consultation phone: 021-51029391!