What are some useful tips for Google SEO optimization?

When doing Google SEO, you usually first investigate and select keywords, then generate pages for each keyword theme, manually write title tags, paragraph title tags and page descriptions. In fact, the logic of SEO is similar. Let's take a look at some tips for Google SEO today.

1. Add keywords as early as possible in the body of the article

The insertion of Google SEO keywords is actually very skillful. Too many keywords in an article will be judged as keyword stacking by Google, which is very unfriendly to your web page ranking. Teacher Jack generally recommends that students pay attention to getting straight to the point in the first paragraph of the article when writing original articles. Don't play tricks with Google, the little clever ghost, and directly state what the article is about. In addition, try to insert the core keywords as early as possible in the first paragraph.

2. Write unique titles, meta descriptions, and content

Avoiding duplicate content is one of the key points of Google SEO. Google doesn't like clichés or rehashing old ideas. Don't repeat a core idea over and over again. In addition, it is recommended that the same idea or content only appear once on a website, and don't make the same theme have completely different or even opposite core content. The following content must only appear once on your website: web page title, meta tag description, landpage page, text that replaces images, category pages, etc. For these problems, Mr. Jack recommends making an overall plan before editing the content.

3. Optimize the title of the web page

The most critical optimization factor in a page is your web page title. In fact, when we search for web pages, the keywords we enter are also matched with the title first. For the practical explanation of title optimization, students can learn more about it in the corresponding article of Teacher Jack, so I won’t go into details here. Here is a little tip: when writing the title, you can put the core keyword in the first half of the title! In addition, please note that you can only put one core keyword in the title, and don’t be greedy to avoid being punished by Google for keyword stacking.

4. Website page loading speed

Many operating skills for page loading speed of Google SEO website need to involve pure technical aspects, such as CDN, selection of lightweight themes, expired header cache, image compression, host configuration, JS and CSS calls, etc. I won't go into details here, Teacher Jack has a special practical explanation.

5. Use Google Search Center to track results

Many students start a series of website optimization operations after building a website, but after a period of time, they feel that the website rankings have not improved much. Over time, they will become discouraged and lose the motivation and interest to continue web page optimization.

In fact, before your webpage is ranked on the homepage, the traffic of ranking on the second page and the tenth page is not much different, and they are basically infinitely close to zero. But any ranking on the first page rises slowly from the second page. If we don't know the progress of our webpage optimization work, we will give up in the last darkness before dawn. Google search console is your website data collector, which allows you to clearly understand the operation of your webpage ranking in the search results. There are many functions in Google search console. Generally, you only need to pay attention to the three aspects of effect, coverage and mobile terminal.

6. Optimize images on web pages

When many students add pictures to their articles, they don't consider that pictures are also carriers of information and can be captured by Google spiders. They just put them on the web page and don't care about them. In fact, there is still a lot of room for SEO optimization of pictures on web pages. For example, the optimization of Alt attributes, the optimization of picture descriptions, and the replacement text displayed when the picture fails to load.

7. Optimization of internal links of the website

The difference between Google SEO external link construction is that the optimization of internal links of a website focuses on the connection between the content of the website's web pages. Usually we use anchor text links to implement internal link jumps between different pages within a site. In addition, when there are one or two pages in our website that rank very well and we want to improve the rankings of other pages, we will also use internal links to transfer certain weights to the pages that need to be optimized. In addition, the existence of internal links avoids the situation where there are too many dead links in the website, and the crawling of pages between each other can make it easier for Google spiders to crawl. Such operations can also make Google feel good about your website to a certain extent.

This is the end of this issue about Google SEO. If you want to get more knowledge about Google SEO, please pay attention and we will continue to answer your questions~